Local Market Focus Moscow-Pullman Daily News serves a geographically concentrated community in the Palouse region, including university towns, indicating a strong opportunity for targeted advertising campaigns focused on local businesses, educational institutions, and regional events.

Family Ownership & Employee Engagement Owned by both the Alford family and employees through an ESOP, the company demonstrates a commitment to employee involvement and community connection, which can be leveraged to promote employee-driven marketing solutions or customized engagement initiatives.

Digital Presence & Tech Stack With an active website and a modern technology stack, there is potential to upsell digital advertising, sponsored content, and advanced multimedia solutions to local advertisers seeking to expand their online footprint.

Growing Revenue Range Operating within a revenue range of $1 million to $10 million, the company presents opportunities for scalable advertising packages or subscription services aimed at small to medium-sized local businesses.

Historical Leadership Stability Long-term leadership roles, with multiple retired editors and a fourth-generation publisher, suggest a stable organizational structure open to trusted partnerships and long-term marketing collaborations.