Insights

Industry Diversification Motive serves a diverse range of industries including construction, field service, agriculture, trucking, and logistics, presenting sales opportunities for tailored software solutions across multiple sectors.

Large Customer Base With over 120,000 businesses as customers, Motive has a broad market reach, offering ample opportunities for upselling, cross-selling, and expanding its services to a sizable client base.

Sustainable Revenue Generating revenue between $100 million to $1 billion, Motive showcases financial stability, making them an attractive partner for long-term business engagements and investments in software solutions.

Technology Stack Utilizing a robust tech stack including Terminus, Ansible, and Google Web Designer among others, Motive demonstrates a commitment to innovative solutions, indicating potential customers seeking advanced software tools may find value in their offerings.

Competitive Landscape When compared to similar companies like Eloqua, Pardot, and HubSpot, Motive's unique positioning in the market presents differentiation opportunities to capture market share and win over customers looking for specialized software services.

Similar companies to Motive

Motive Tech Stack

Motive uses 8 technology products and services including Terminus, Ansible, Google Web Designer, and more. Explore Motive's tech stack below.

Terminus
Account-based Marketing
Ansible
Configuration Management
Google Web Designer
Design
ADP
Human Resource Management System
LeanData
Marketing Analytics
Babel
Miscellaneous
reCAPTCHA
Security
Zoom
Web Conferencing

Media & News

Motive's Email Address Formats

Motive uses at least 1 format(s):

Motive Email Formats	Example	Percentage
First.Last@gomotive.com	John.Doe@gomotive.com	49%
FLast@gomotive.com	JDoe@gomotive.com	49%
First_Last@gomotive.com	John_Doe@gomotive.com	2%

Frequently Asked Questions

Where is Motive's headquarters located?

Motive's main headquarters is located at 55 Hawthorne St 4th Floor San Francisco, California 94105 US. The company has employees across 6 continents, including AsiaNorth AmericaEurope.

What is Motive's stock symbol?

Motive is a publicly traded company; the company's stock symbol is MOTV-UN.

What is Motive's official website and social media links?

Motive's official website is gomotive.com and has social profiles on LinkedIn.

How much revenue does Motive generate?

As of January 2025, Motive's annual revenue reached $750M.

What is Motive's SIC code NAICS code?

Motive's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Motive have currently?

As of January 2025, Motive has approximately 4.4K employees across 6 continents, including AsiaNorth AmericaEurope. Key team members include Chief Executive Officer & Co-Founder: K. G.Chief Executive Officer: B. M. -. M.Chief Executive Officer: B. C.. Explore Motive's employee directory with LeadIQ.

What industry does Motive belong to?

Motive operates in the Software Development industry.

What technology does Motive use?

Motive's tech stack includes TerminusAnsibleGoogle Web DesignerADPLeanDataBabelreCAPTCHAZoom.

What is Motive's email format?

Motive's email format typically follows the pattern of . Find more Motive email formats with LeadIQ.

When was Motive founded?

Motive was founded in 2013.

Motive

Software DevelopmentCalifornia, United States1001-5000 Employees

Motive builds technology to improve the safety, productivity and profitability of businesses that power the physical economy. We serve more than 120,000 businesses, across a wide range of industries including construction, field service, agriculture, trucking and logistics, delivery, and more.

At Motive, we are committed to building a company that creates products customers love and fostering a culture that enables people to do their best work. We are looking for people from all backgrounds who want to make an impact on the millions of businesses that power the physical economy.

Please visit gomotive.com or email us at feedback@gomotive.com for more info.