Strategic Partnerships MOVE Wellness collaborates with healthcare institutions such as Trinity Health, Michigan Medicine, physicians, and physical therapists, indicating opportunities to expand B2B offerings, corporate wellness programs, and referral partnerships with medical providers.

Private Sessions Focus With a specialization in Pilates private sessions and reformer classes and a welcoming approach for all ages and experience levels, there is potential to upsell to corporate clients and long-term memberships, emphasizing personalized programs.

Local Market Scale A small but established local studio in Ann Arbor, MI serves a community with growth potential in wellness services; opportunities exist to scale through partnerships with nearby clinics, universities, and community organizations.

Tech & Digital Existing tech stack includes e-commerce and marketing tools (Shopify, DoubleClick Floodlight, Cloudflare, Facebook), presenting avenues to optimize digital campaigns, lead capture from partnerships, and online class bookings for broader reach.

Financial Health Signals Reported revenue between one and ten million and a lean employee base suggest room to pursue scalable growth deals, franchising considerations, or expansion into additional wellness services to diversify revenue streams.