Data-Driven Targeting Movio’s global database of over 100 million moviegoers and 750 million behavioral and transactional records enables highly targeted, cross channel campaigns for studios, distributors, and cinema networks. Leverage advanced audience segmentation, predictive marketing, and campaign attribution to maximize ROI.

Executive Client Focus The appointment of Sarah Lewthwaite as Chief Client Officer in 2024 signals a strengthened emphasis on client success at the executive level. Use this to position offerings for enterprise customers and build co marketing programs with a dedicated client leadership contact.

Self Service Growth Movio has pursued self service analytics via Movio Research 2.0, with expansions in the USA, UK and Australia. There is an opportunity to upsell self service analytics and campaign management licenses to mid market studios and cinema networks seeking faster insights.

Partnership Network Movio already collaborates with Village Cinemas and sits within Vista Group, creating a scalable ecosystem for growth. There is potential to onboard additional cinema chains and distributors across regions using Movio data and technology.

ROI Measurement Movio uniquely links campaign data with actual ticket purchases to close the loop and measure campaign effectiveness. This ROI focus can be leveraged to sell attribution dashboards and performance reporting to advertisers and studios demanding measurable impact.