Strategic merger Moxie has merged with Two Rivers Marketing, a top 10 U.S. B2B agency, signaling expanded capabilities and cross-sell opportunities across advertising services, marketing solutions, and potential broader agency partnerships.

Mid-market scale With 11-50 employees and revenue between 50M and 100M, Moxie sits in the mid-market segment, presenting opportunities for scalable solutions, client expansion, and service upgrades that align with growing business needs.

B2B advertising focus The integration with a leading B2B agency suggests strong capabilities in B2B marketing, account-based strategies, and demand generation, offering potential for collaboration on enterprise-grade campaigns and tech-enabled marketing programs.

Geographic footprint Headquartered in Waterloo, Iowa, there may be regional growth opportunities for national or global clients seeking localized, project-based support or nearshore/onsite capabilities, along with potential for expanded service delivery.

Growth and client potential Revenue scale combined with a well-known blended agency network indicates potential for upsell of analytics, Martech integrations, and performance marketing services to existing clients of both organizations.