Mergers & Expansion Moxie has merged with Two Rivers Marketing, enhancing service breadth and capabilities for B2B marketing solutions, presenting opportunities to cross-sell integrated campaigns and expanded agency offerings to existing clients.

Mid market focus With 11-50 employees and revenue in the 50 to 100 million range, Moxie operates in the mid-market segment where scaleable, performance-driven advertising services and marketing automation can drive measurable ROI for mid-size clients.

Tech-enabled services The presence of a dedicated tech stack implies opportunities to pitch data-driven advertising, analytics, and Martech integrations that improve targeting, attribution, and campaign optimization for enterprise clients.

Competitive landscape Comparables include large digital natives and consultancies with vast workforces and multi-billion revenue, signaling a need to articulate differentiators in agility, customization, and tight client alignment to win against bigger firms.

Revenue potential Current revenue is substantial for a smaller agency; sales opportunities exist in expanding digital advertising, B2B demand generation, and marketing services for larger clients seeking integrated agency partnerships post-merger.