Franchise Expansion Leverage the dual-brand franchise model (Mrs. Fields and TCBY) with over 275 locations globally and ongoing US openings to target multi-brand co-branding opportunities with shopping centers, airports, and community hubs.

International Growth Capitalizing on international presence in the US, Canada, Australia, China, and other regions suggests opportunities to pursue new franchise partnerships, master franchise agreements, and supply chain collaborations in emerging markets.

Co-branding Advantage Recent co-branded openings like Charlotte Metro indicate a viable path for landlords and developers to drive foot traffic through combined cookie and frozen yogurt concepts, appealing to families and casual shoppers.

Leadership & Momentum New executive leadership and recent acquisitions signal strategic shifts; engage in conversations around modernization of operations, franchising terms, and performance improvements to attract prospective partners and existing franchises seeking growth.

Digital & Customer Reach Technology stack and online presence offer a foundation for digital marketing collaborations, loyalty programs, and online ordering integrations to boost franchise sales, footfall, and cross-sell across the two brands.