Local Market Niche As a small-scale supermarket with a modest revenue base, Mt Supermarket has the opportunity to expand its customer base by focusing on local community engagement and personalized service offerings tailored to the Austin area.

Digital Presence Enhancement Leveraging its current website and tech stack, the company can enhance digital marketing strategies, such as local SEO and online promotions, to attract more foot traffic and boost sales in the competitive food retail sector.

Technology Adoption Integrating advanced point-of-sale systems and inventory management solutions can improve operational efficiency, reduce costs, and enable targeted marketing based on customer purchase data.

Product Diversification Offering unique or specialty food items that differentiate Mt Supermarket from larger competitors can attract niche customer segments and increase basket sizes, helping to drive revenue growth.

Partnership Opportunities Collaborating with local farms or suppliers for fresh, organic, or exclusive products can strengthen community ties and create opportunities for cross-promotions, ultimately enhancing sales and loyalty.