Insights

Market leadership M.Video is the largest Russian consumer electronics retailer by revenue with extensive store footprint (382 stores across 162 cities) and a broad product range, presenting a strong platform for cross-category upsell and bundled offers.

Tech stack leverage Current technology usage includes Oracle Commerce and enhanced analytics, enabling personalized promotions and omnichannel experiences. This creates opportunities to pitch scalable digital marketing, dynamic pricing, and loyalty integrations to optimize sales.

Customer-centric service With a focus on knowledgeable staff, after-sales services, and 24-hour care, there is potential to upsell premium protection plans, extended warranties, and service subscriptions aligned with their customer care promise.

National reach Extensive geographic coverage across Russia offers cross-region campaigns, localized promotions, and supply chain partnerships to standardize offers while tailoring assortments to regional demand.

Growth potential Revenue scale and public market presence since 2007 indicate readiness for partnerships in logistics optimization, inventory management, and data-driven marketing solutions to further expand market share against peers.

M.Video Tech Stack

M.Video uses 8 technology products and services including AdRiver, Criteo, Google Analytics Enhanced eCommerce, and more. Explore M.Video's tech stack below.

  • AdRiver
    Advertising
  • Criteo
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • TYPO3
    Content Management System
  • Cart Functionality
    E-commerce
  • Oracle Commerce
    E-commerce
  • Prototype
    Javascript Frameworks
  • WhatsApp Business
    Live Chat

M.Video's Email Address Formats

M.Video uses at least 1 format(s):
M.Video Email FormatsExamplePercentage
First.Last@mvideo.ruJohn.Doe@mvideo.ru
94%
FLast@mvideo.ruJDoe@mvideo.ru
3%
Last@mvideo.ruDoe@mvideo.ru
2%
F.Last@mvideo.ruJ.Doe@mvideo.ru
1%

Frequently Asked Questions

What is M.Video's stock symbol?

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M.Video is a publicly traded company; the company's stock symbol is MVID.ME.

What is M.Video's official website and social media links?

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M.Video's official website is mvideo.ru and has social profiles on LinkedInCrunchbase.

What is M.Video's SIC code NAICS code?

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M.Video's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does M.Video have currently?

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As of July 2026, M.Video has approximately 549 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Chief Executive Officer: S. L.Head Of Inventory Management And Distribution: D. L.Head Of Strategic Planning, Market Research And Ir: E. T.. Explore M.Video's employee directory with LeadIQ.

What industry does M.Video belong to?

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M.Video operates in the Retail industry.

What technology does M.Video use?

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M.Video's tech stack includes AdRiverCriteoGoogle Analytics Enhanced eCommerceTYPO3Cart FunctionalityOracle CommercePrototypeWhatsApp Business.

What is M.Video's email format?

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M.Video's email format typically follows the pattern of First.Last@mvideo.ru. Find more M.Video email formats with LeadIQ.

How much funding has M.Video raised to date?

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As of July 2026, M.Video has raised $238M in funding. The last funding round occurred on Mar 09, 2021 for $238M.

When was M.Video founded?

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M.Video was founded in 1993.
M.Video logo

M.Video

RetailMoskow, Russia501-1000 Employees

M.Video is a Russian retail company specializing in consumer electronics, and it is described as the largest Russian consumer electronics retail chain by revenue. The company is located in Moscow, Russia, at 40 12 Ул. Нижняя Красносельская, and it maintains a website at https://mvideo.ru. It began operations in 1993 and, as of June 30, 2016, operates 382 brand-name stores in 162 Russian cities, with selling space of 649,000 square meters and total space of 872,000 square meters. M.Video offers approximately 20,000 SKUs across audio/video, digital products, small and large home appliances, media and entertainment products, and accessories, with stores designed around a uniform format and about 2,000 square meters of easy-to-navigate shopping space. The company became the first publicly traded domestic consumer electronics retailer in November 2007, with shares listed on the Moscow Exchange (ticker MVID); its corporate mission is to be the best place where people and consumer electronics meet, supported by values such as honesty, respect, care, and openness to change.

Section iconCompany Overview

Website
mvideo.ru
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
MVID.ME
NAICS Code
44-45 - Retail Trade
Founded
1993
Employees
501-1000

Section iconFunding & Financials

  • $238M

    M.Video has raised a total of $238M of funding over 1 rounds. Their latest funding round was raised on Mar 09, 2021 in the amount of $238Mas a post_ipo_secondary.

  • $10B

    M.Video's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $238M

    M.Video has raised a total of $238M of funding over 1 rounds. Their latest funding round was raised on Mar 09, 2021 in the amount of $238Mas a post_ipo_secondary.

  • $10B

    M.Video's revenue is estimated to be in the range of $10B

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