SMB security Target SOHO to SMB clients with integrated security cameras and phone systems, offering unified communication that enhances remote monitoring and collaboration while delivering cost-effective HIPAA and PCI reporting security.

Unified communications Position as a solution for enterprises and SMBs that combine video security with voice and desk/PC/cell phone access, highlighting cross-channel communication and streamlined user experience for busy teams.

Compliance advantage Emphasize HIPAA and PCI compliance features as a differentiator to attract regulated verticals such as healthcare and financial services, creating upsell opportunities for secure messaging, auditing, and reporting tools.

Tech-enabled selling Leverage current tech stack and digital engagement tools (Freshchat, Google Tag Manager, Cloudflare security) to reach prospects through targeted campaigns, demos, and rapid onboarding for minimal IT burden.

Growth momentum With revenues in the mid single digits and a lean team, focus on scalable, repeatable sales plays targeting growing SMBs and mid-market, offering modular solutions that can expand with client needs.