Strategic partnerships Rapidly expanding alliance activity with higher education institutions across the US presents a clear sales path for myFootpath to scale their reengagement and re-enrollment services through new university partnerships, augmented by recent signings with Indiana State University, Utah Valley University, Felician University, Western Colorado University, and Western alumnus collaboration.

Enrollment growth focus Client impact centers on converting inactive or former students, driving a documented 3-5% annual enrollment uplift for clients of various sizes, which can be packaged into a repeatable ROI narrative for outreach to admissions and continuing education departments.

Executive advisory Recent addition of a Senior Advisor signals strategic depth and credibility; leverage this to position premium advisory and governance offerings to prospects seeking experienced guidance on program design, student retention, and enrollment strategy.

Growth potential Mid-market to small-to-mid sized higher education clients in public and private sectors are ideal targets given the company’s 51-200 employee size and revenue range; emphasize scalable engagement models that fit university budgets while delivering measurable retention and enrollment benefits.

Tech-enabled delivery A tech stack featuring HubSpot, Google Cloud, Mailchimp, WordPress and AdRoll enables scalable marketing automation and CRM-led engagement; sell complementary data-driven campaign optimization, lifecycle marketing, and analytics services to enhance client reactivation programs.