Local production appeal Highlight the strength of Belgian-made products and ongoing emphasis on high-quality local manufacturing as a differentiator to win wholesale and retailer partnerships seeking locally sourced beauty brands.

Omnichannel leverage Position Mylène’s omnichannel model (home parties and consultant webshops) as a unique distribution channel for partners, offering flexible storefronts, experiential marketing, and cross-pollination with digital commerce strategies.

Direct-to-consumer growth Capitalize on consultant-driven sales and personal advisory services to expand D2C initiatives, incentivizing consultants with scalable product lines and exclusive bundles to drive higher average order values.

Technology stack Utilize existing tech like Magento, Klaviyo, Power BI, and analytics tools to optimize marketing automation, inventory planning, and performance tracking, enabling data-backed partner campaigns and promotions.

Brand story and engagement Leverage the female-led brand narrative and sensory storytelling to craft co-branded campaigns, loyalty programs, and experiential events that deepen customer loyalty and attract boutique retailers seeking authentic brands.