Insights

Strong Market Presence With a revenue estimate between 1 billion and 10 billion dollars and a sizable workforce of up to 5,000 employees, MAKE UP FOR EVER holds a significant position in the personal care and cosmetics industry, presenting numerous opportunities for strategic partnerships and distribution expansion.

Innovative Product Launches Recent launches such as the Artist Color Crayons, HD Skin Hydra Glow foundation, and Super Boost franchise demonstrate the company's focus on innovative, multi-use, and skincare-infused products, indicating potential for collaborations on new product lines that cater to evolving consumer preferences.

Digital Engagement & Expansion The company's adoption of advanced tech stack tools like Salesforce and Google Tag Manager, alongside initiatives like launching WeChat Mini Programs, underscores its commitment to digital marketing and expanding into emerging markets, providing avenues for tech partnerships and digital sales channels.

Targeting Younger Demographics Recent product launches aimed at Gen Z and Gen Alpha audiences, such as Super Boost and skincare-focused foundations, alongside partnerships targeting social causes, highlight opportunities to develop influencer campaigns and tailored marketing strategies to attract younger consumers.

Sustainability & Social Values Committed to values of solidarity, tolerance, and equality, as well as longstanding advocacy through partnerships, positions MAKE UP FOR EVER as an attractive partner for brands emphasizing sustainability and social responsibility in their business development initiatives.

MAKE UP FOR EVER Tech Stack

MAKE UP FOR EVER uses 8 technology products and services including Microsoft Advertising, Salesforce, Tribe Dynamics, and more. Explore MAKE UP FOR EVER's tech stack below.

  • Microsoft Advertising
    Advertising
  • Salesforce
    Customer Relationship Management
  • Tribe Dynamics
    Influencer Marketing Software
  • jQuery
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Smarter Click
    Retargeting
  • Google Tag Manager
    Tag Management
  • HTTP/3
    Web & Portal Technology

Media & News

MAKE UP FOR EVER's Email Address Formats

MAKE UP FOR EVER uses at least 2 format(s):
MAKE UP FOR EVER Email FormatsExamplePercentage
FirstL@makeupforeverusa.comJohnD@makeupforeverusa.com
86%
First.Last@makeupforeverusa.comJohn.Doe@makeupforeverusa.com
8%
First-Last@makeupforeverusa.comJohn-Doe@makeupforeverusa.com
3%
First_L@makeupforeverusa.comJohn_D@makeupforeverusa.com
3%
FLast@makeupforever.comJDoe@makeupforever.com
43%
LastF@makeupforever.comDoeJ@makeupforever.com
33%
FirstL@makeupforever.comJohnD@makeupforever.com
20%
First@makeupforever.comJohn@makeupforever.com
4%

Frequently Asked Questions

Where is MAKE UP FOR EVER's headquarters located?

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MAKE UP FOR EVER's main headquarters is located at 5 Rue de la Boétie Paris, Île-de-france 75008 France. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is MAKE UP FOR EVER's phone number?

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You can contact MAKE UP FOR EVER's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is MAKE UP FOR EVER's official website and social media links?

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MAKE UP FOR EVER's official website is makeupforever.com and has social profiles on LinkedIn.

What is MAKE UP FOR EVER's SIC code NAICS code?

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MAKE UP FOR EVER's SIC code is 5087 - Service Establishment Equipment and Supplies NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does MAKE UP FOR EVER have currently?

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As of May 2026, MAKE UP FOR EVER has approximately 1.9K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: A. J.Chief Executive Officer: K. H.Chief Digital Officer (cdo): E. B.. Explore MAKE UP FOR EVER's employee directory with LeadIQ.

What industry does MAKE UP FOR EVER belong to?

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MAKE UP FOR EVER operates in the Personal Care Product Manufacturing industry.

What technology does MAKE UP FOR EVER use?

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MAKE UP FOR EVER's tech stack includes Microsoft AdvertisingSalesforceTribe DynamicsjQueryMicrosoftSmarter ClickGoogle Tag ManagerHTTP/3.

What is MAKE UP FOR EVER's email format?

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MAKE UP FOR EVER's email format typically follows the pattern of FirstL@makeupforeverusa.com. Find more MAKE UP FOR EVER email formats with LeadIQ.

When was MAKE UP FOR EVER founded?

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MAKE UP FOR EVER was founded in 1984.

MAKE UP FOR EVER

Personal Care Product ManufacturingÎle-de-france, France1001-5000 Employees

Make Up For Ever is a Paris-based cosmetics manufacturer focused on high-performance makeup and related services. With a four-decade history, the company describes itself as a collective that aims to move the makeup world forward by helping individuals unleash their personal edge. It emphasizes sharing the expertise of professional makeup artists with customers to support creative expression and product efficacy, guided by values of solidarity, tolerance, equality, and environmental respect.

Based in Paris, Île-de-France, the company serves both professional makeup artists and consumers seeking innovative beauty solutions. In 2025 it expanded its Artist Color line with the launch of Artist Color Crayons, illustrating ongoing product development.

Section iconCompany Overview

Headquarters
5 Rue de la Boétie Paris, Île-de-france 75008 France
Phone number
SIC Code
5087 - Service Establishment Equipment and Supplies
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1984
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    MAKE UP FOR EVER's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    MAKE UP FOR EVER's revenue is estimated to be in the range of $1B$10B

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