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Insights

Innovative Product Launches MAKE UP FOR EVER consistently introduces new and diverse product lines, such as Artist Color Crayons, HD Skin Hydra Glow, and Super Boost franchise, creating opportunities to cross-sell complementary products and upgrade customer experiences.

Digital Engagement Expansion Recent digital initiatives like launching a WeChat Mini Program for Hainan shoppers indicate a focus on expanding online presence and tapping into emerging markets, offering chances to enhance digital marketing and e-commerce partnerships.

Sustainability & Values The company's commitment to environmental responsibility, diversity, and equality aligns with growing consumer demand for ethically driven brands, allowing opportunities for collaborations that emphasize sustainability and social values.

Market Differentiation With a rich history of innovation and a wide shade range for products like HD Skin Powder Foundation, MAKE UP FOR EVER appeals to diverse customer segments, presenting opportunities for targeted marketing and personalized product offerings.

Strategic Collaborations Partnerships such as the ongoing support for Vitiligo awareness demonstrate a proactive approach to social engagement, opening doors for brand collaborations with non-profits and health organizations to boost brand visibility and loyalty.

MAKE UP FOR EVER Tech Stack

MAKE UP FOR EVER uses 8 technology products and services including Google Conversion Tracking, Anaplan, D3.js, and more. Explore MAKE UP FOR EVER's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Anaplan
    Corporate Performance Management
  • D3.js
    Javascript Graphics
  • Modernizr
    Javascript Libraries
  • jQuery Mobile
    Mobile Frameworks
  • HSTS
    Security
  • Vimeo
    Video Players
  • Google Analytics
    Web Analytics

Media & News

MAKE UP FOR EVER's Email Address Formats

MAKE UP FOR EVER uses at least 2 format(s):
MAKE UP FOR EVER Email FormatsExamplePercentage
FirstL@makeupforeverusa.comJohnD@makeupforeverusa.com
72%
First.Last@makeupforeverusa.comJohn.Doe@makeupforeverusa.com
7%
First-Last@makeupforeverusa.comJohn-Doe@makeupforeverusa.com
3%
First_L@makeupforeverusa.comJohn_D@makeupforeverusa.com
2%
Last.First@makeupforeverusa.comDoe.John@makeupforeverusa.com
2%
FirstLast@makeupforeverusa.comJohnDoe@makeupforeverusa.com
2%
First_Last@makeupforeverusa.comJohn_Doe@makeupforeverusa.com
2%
LastFir@makeupforeverusa.comDoeJoh@makeupforeverusa.com
1%
Last_First@makeupforeverusa.comDoe_John@makeupforeverusa.com
2%
First-L@makeupforeverusa.comJohn-D@makeupforeverusa.com
1%
LFirst@makeupforeverusa.comDJohn@makeupforeverusa.com
1%
F-Last@makeupforeverusa.comJ-Doe@makeupforeverusa.com
1%
LastFirst@makeupforeverusa.comDoeJohn@makeupforeverusa.com
1%
LastF@makeupforeverusa.comDoeJ@makeupforeverusa.com
1%
FirLast@makeupforeverusa.comJohDoe@makeupforeverusa.com
1%
First.Middle@makeupforeverusa.comJohn.Michael@makeupforeverusa.com
1%
FLast@makeupforever.comJDoe@makeupforever.com
40%
LastF@makeupforever.comDoeJ@makeupforever.com
34%
FirstL@makeupforever.comJohnD@makeupforever.com
22%
First.Last@makeupforever.comJohn.Doe@makeupforever.com
4%

Frequently Asked Questions

Where is MAKE UP FOR EVER's headquarters located?

Minus sign iconPlus sign iconMAKE UP FOR EVER's main headquarters is located at 5 Rue de la Boétie Paris, Île-de-france France. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is MAKE UP FOR EVER's phone number?

Minus sign iconPlus sign icon You can contact MAKE UP FOR EVER's main corporate office by phone at
+33-1-58-18-6****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is MAKE UP FOR EVER's official website and social media links?

Minus sign iconPlus sign iconMAKE UP FOR EVER's official website is makeupforever.com and has social profiles on LinkedIn.

What is MAKE UP FOR EVER's SIC code NAICS code?

Minus sign iconPlus sign iconMAKE UP FOR EVER's SIC code is 5087 - Service Establishment Equipment and Supplies NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does MAKE UP FOR EVER have currently?

Minus sign iconPlus sign iconAs of February 2026, MAKE UP FOR EVER has approximately 1.9K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: K. H.Chief Digital Officer (cdo): E. B.Chief Information Officer Make Up For Ever, Lvmh Beauty Tech: K. S.. Explore MAKE UP FOR EVER's employee directory with LeadIQ.

What industry does MAKE UP FOR EVER belong to?

Minus sign iconPlus sign iconMAKE UP FOR EVER operates in the Personal Care Product Manufacturing industry.

What technology does MAKE UP FOR EVER use?

Minus sign iconPlus sign iconMAKE UP FOR EVER's tech stack includes Google Conversion TrackingAnaplanD3.jsModernizrjQuery MobileHSTSVimeoGoogle Analytics.

What is MAKE UP FOR EVER's email format?

Minus sign iconPlus sign iconMAKE UP FOR EVER's email format typically follows the pattern of FirstL@makeupforeverusa.com. Find more MAKE UP FOR EVER email formats with LeadIQ.

When was MAKE UP FOR EVER founded?

Minus sign iconPlus sign iconMAKE UP FOR EVER was founded in 1984.

MAKE UP FOR EVER

Personal Care Product ManufacturingÎle-de-france, France1001-5000 Employees

WHOEVER YOU ARE, WE ARE YOUR TEAM. WELCOME TO THE COLLECTIVE.

We are a collective who drives the world of makeup forward. Our core mission: creating high-performance products and services to help everyone unleash their personal edge.

Together, we strive to make this vision of beauty a reality by inspiring, empowering and connecting with everyone joining us.

👄 👄 👄👄

Since day one and for ever, we celebrate your unique beauty. That's why we've made the expertise of our makeup artists available to you, to offer you the most innovative and efficient products and tips. Our goal? To help you unleash your creativity and express your inner artist.

40 years of rich history in creativity and innovation in the world of makeup, embodying the passion and expertise that have shaped the industry for four decades.

🏳️🌈 🌳 🏳️🌈 🌳

We are committed to perpetuating the values of solidarity, tolerance and equality instilled by our Founder, Dany Sanz, always driving all our actions in respect of each other and the environment. 


Now you’re here, we invite you to come backstage to uncover what makes MAKE UP FOR EVER’s Collective so different.

Section iconCompany Overview

Headquarters
5 Rue de la Boétie Paris, Île-de-france France
Phone number
+33-1-58-18-6****
Website
makeupforever.com
SIC Code
5087 - Service Establishment Equipment and Supplies
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1984
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    MAKE UP FOR EVER's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    MAKE UP FOR EVER's revenue is estimated to be in the range of $1B$10B

Company Leadership

  • Stylized image of a person
    K. H.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. B.
    Chief Digital Officer (cdo)
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. S.
    Chief Information Officer Make Up For Ever, Lvmh Beauty Tech
    Phone icon
    Mobile Phone
  • Stylized image of a person
    F. H.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. L.
    Chief Strategy Officer
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    E. L.
    Chief Strategy Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. C.
    President
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. C.
    Partner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. O.
    Chief Strategy Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. R.
    Small Business Owner
    Phone icon
    Mobile Phone

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