Partnership Potential Outdoor Voices has a track record of successful partnerships, such as collaborating with ClassPass, Chaco, and Disney. Exploring similar collaborations with complementary brands in the fitness, wellness, or outdoor space could unlock new sales opportunities and broaden the customer base.

New Product Innovation The launch of innovative products like the sporty dress with built-in shorts demonstrates Outdoor Voices' commitment to unique and functional designs. Sales teams can leverage such product innovations to attract customers seeking stylish and practical activewear, potentially boosting sales through targeted marketing campaigns.

Acquisition Impact Following the acquisition by Consortium Brand Partners LLC, Outdoor Voices may benefit from expanded resources, networks, and market reach. Exploring sales strategies that leverage the backing of the new parent company could lead to increased sales growth and market penetration opportunities.

E-commerce Strength With a tech stack including platforms like Magento and Apple Pay, Outdoor Voices demonstrates a strong e-commerce capability. Sales teams can capitalize on this by optimizing online shopping experiences, implementing targeted retargeting strategies, and exploring new digital marketing channels for driving e-commerce sales growth.

Competitive Positioning Outdoor Voices' focus on 'freeing fitness from performance' sets it apart in the competitive retail apparel and fashion industry. Utilizing this unique brand positioning in sales pitches and marketing materials can help create a distinct value proposition, attracting customers looking for a more relaxed, inclusive approach to activewear and driving sales conversions.