Sustainability Reboot Following recent acquisition by Consortium Brand Partners, Outdoor Voices is positioning itself to re-emphasize its core pillars of people, planet, and product, indicating potential opportunities to offer eco-friendly and ethically sourced product lines aligned with their renewed sustainability focus.

Market Retreat The closure of their Atlanta brick-and-mortar store and office downsizing suggests a strategic shift toward a more streamlined retail model, opening possibilities for virtual or experience-based sales channels, personalized digital marketing, and targeted online campaigns.

Collaborative Expansion Partnerships with ClassPass, Chaco, and Disney indicate an openness to co-branded products and cross-promotional campaigns, ideal for expanding product offerings through outdoor and lifestyle collaborations that resonate with active and leisure-oriented consumers.

Growing Digital Presence Utilizing a tech stack that includes YouTube, Apple Pay, and web functionalities, Outdoor Voices is well-positioned to enhance its seamless shopping experience and leverage multimedia marketing, suggesting sales opportunities through digital advertising and mobile-first campaigns tailored to fitness enthusiasts.

Mid-Size Potential With a revenue estimated between $100M and $250M and a dedicated team of 51-200 employees, Outdoor Voices presents a sizable yet agile market opportunity for innovative product introductions, eco-friendly initiatives, and premium collaborations aimed at active lifestyle consumers.