Strategic Partnership Potential Outdoor Voices has a history of successful partnerships with brands like Chaco, Disney, and ClassPass. Leveraging their collaborative nature, exploring new strategic partnerships could open doors to reaching a broader customer base and enhancing brand visibility.

Expansion Opportunities Recent closures of offices and brick-and-mortar stores present an opportunity for Outdoor Voices to focus on expanding their online presence and exploring new markets. Investing in digital marketing strategies and e-commerce platforms could drive sales growth in untapped regions.

Product Innovation Avenue The launch of innovative products like the version with built-in shorts showcases Outdoor Voices' commitment to creativity and differentiation. Continuing to innovate and introduce unique offerings could attract new customers and drive sales through product exclusivity.

Acquisition Synergies Post-acquisition by Consortium Brand Partners LLC, Outdoor Voices may leverage resources and expertise for accelerated growth. Exploring cross-promotional opportunities and shared marketing initiatives within the consortium's network could boost sales and brand recognition.

Market Positioning Strategy Given the competitive landscape with brands like Nike and Lorna Jane, Outdoor Voices can differentiate itself through a strong focus on 'freeing fitness from performance.' Emphasizing this unique positioning in marketing campaigns and brand messaging could resonate with consumers seeking a more liberating approach to activewear.