Insights

Premium Local Manufacturing Mylène's emphasis on high-quality, locally produced beauty products in Belgium presents an opportunity to target customers seeking authentic, domestically-made personal care solutions, particularly those valuing sustainability and supporting local businesses.

Omnichannel Engagement The company's model integrating home parties and personal webshops offers sales channels that can be expanded through targeted marketing, new product introductions, and digital conversion strategies to increase sales volume and customer loyalty.

Established Brand Niche Since 1965, Mylène has built a strong niche brand focused on women, which can be leveraged to introduce new product lines, promotional campaigns, or loyalty programs aimed at capturing additional market share within the personal care segment.

Multi-Platform Tech Stack Mylène's use of platforms such as Odoo, Mailchimp, and Google Analytics indicates readiness for data-driven marketing and automation, presenting opportunities to optimize customer targeting, increase cross-selling, and enhance personalized sales experiences.

Growth Potential With a revenue range of up to 1 million dollars and a dedicated focus on creating sensory and lifestyle experiences, there are prospects for expanding distribution channels, developing new product categories, or scaling existing initiatives to boost revenues and market presence.

Mylène Tech Stack

Mylène uses 8 technology products and services including Odoo, Mailchimp, Modernizr, and more. Explore Mylène's tech stack below.

  • Odoo
    Content Management System
  • Mailchimp
    Email
  • Modernizr
    Javascript Libraries
  • .NET
    Programming Languages
  • HSTS
    Security
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Mylène's Email Address Formats

Mylène uses at least 1 format(s):
Mylène Email FormatsExamplePercentage
First.Last@mylene.euJohn.Doe@mylene.eu
48%
First_L@mylene.euJohn_D@mylene.eu
2%
Last@mylene.euDoe@mylene.eu
2%
First.Last@mylene.euJohn.Doe@mylene.eu
48%

Frequently Asked Questions

Where is Mylène's headquarters located?

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Mylène's main headquarters is located at Motstraat 30, Mechelen, Flemish Region 2800, BE. The company has employees across 2 continents, including EuropeAsia.

What is Mylène's official website and social media links?

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Mylène's official website is mylene.eu and has social profiles on LinkedIn.

What is Mylène's NAICS code?

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Mylène's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Mylène have currently?

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As of October 2025, Mylène has approximately 312 employees across 2 continents, including EuropeAsia. Key team members include Chief Executive Officer: P. H.Cfo: A. B.Chief Commercial & Marketing Officer: C. G.. Explore Mylène's employee directory with LeadIQ.

What industry does Mylène belong to?

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Mylène operates in the Personal Care Product Manufacturing industry.

What technology does Mylène use?

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Mylène's tech stack includes OdooMailchimpModernizr.NETHSTSBootstrapGoogle AnalyticsMicrosoft ASP.NET.

What is Mylène's email format?

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Mylène's email format typically follows the pattern of First.Last@mylene.eu. Find more Mylène email formats with LeadIQ.

When was Mylène founded?

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Mylène was founded in 1965.

Mylène

Personal Care Product ManufacturingBelgium201-500 Employees

Sinds 1965 is Mylène een prominente speler in de Belgische beauty- en lifestylemarkt. Het merk onderscheidt zich door hoogwaardige lokale productie in België, populaire Mylène-party's en persoonlijk advies van gepassioneerde Mylène consulenten. Mylène werkt met een omnichannel model, waarbij producten via homeparty's en persoonlijke webshops van consulenten worden verkocht. Het merk is opgebouwd door vrouwen, voor vrouwen, die weten wat goed werkt en belangrijk is. Mylène staat voor dagelijks genieten, zowel in huis als op de huid, en brengt mensen samen met een verhaal dat de zintuigen prikkelt. Samen stralen we met Mylène!
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Depuis 1965, Mylène est un acteur majeur sur le marché belge de la beauté et du style de vie. La marque se distingue par sa production locale de haute qualité en Belgique, ses populaires Mylène-ateliers et les conseils personnalisés de conseillères Mylène passionnées. Mylène fonctionne selon un modèle omnicanal, où les produits sont vendus lors des ateliers à domicile et via les boutiques en ligne personnelles des conseillères. La marque a été créée par des femmes, pour les femmes, qui savent ce qui fonctionne et ce qui est important. Mylène représente le plaisir quotidien, que ce soit dans la maison ou sur la peau, et rassemble les gens autour d'une histoire qui éveille les sens. Ensemble, nous rayonnons avec Mylène !

Section iconCompany Overview

Headquarters
Motstraat 30, Mechelen, Flemish Region 2800, BE
Website
mylene.eu
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1965
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Mylène's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Mylène's revenue is estimated to be in the range of $1M

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