Insights

Authentic Cultural Appeal MìLà's dedication to offering authentic Chinese flavors combined with a modern branding approach positions the company to appeal to a diverse customer base interested in ethnic cuisine, presenting opportunities for collaborations with cultural food festivals and Asian cuisine-focused retail channels.

Digital Engagement Growth The launch of interactive initiatives like MìLà Mania and limited edition vegan products indicates a focus on digital marketing and online engagement, opening sales channels for partnerships with e-commerce platforms, food delivery apps, and digital food subscription services.

Innovative Product Lines Recent introductions such as vegan soup dumplings reveal a willingness to innovate within the traditional food space, creating opportunities to introduce new product lines to health-conscious and plant-based consumers in retail outlets and specialty food stores.

Expanding Consumer Reach With a growing presence since 2018 and a mission centered on sharing stories through food, MìLà is well-positioned to expand its customer base via brand collaborations, storytelling campaigns, and cultural outreach programs targeting Asian-American communities and food enthusiasts.

Scalable Business Model The company's revenue range of $10M to $25M combined with recent branding shifts and new product launches suggest an adaptable and scalable business model that can accommodate strategic growth into new markets, food service channels, and retail partnerships globally.

MìLà Tech Stack

MìLà uses 8 technology products and services including Convert, Visual Website Optimizer, Google Workspace, and more. Explore MìLà's tech stack below.

  • Convert
    A/B Testing
  • Visual Website Optimizer
    Analytics
  • Google Workspace
    Email
  • dc.js
    Javascript Graphics
  • GRIN
    Marketing Automation
  • Bazaarvoice Reviews
    Online Review Management
  • Shogun Page Builder
    Page Builders
  • Tailwind CSS
    UI Frameworks

MìLà's Email Address Formats

MìLà uses at least 2 format(s):
MìLà Email FormatsExamplePercentage
First@thexcj.comJohn@thexcj.com
100%
First@eatmila.comJohn@eatmila.com
100%

Frequently Asked Questions

What is MìLà's official website and social media links?

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MìLà's official website is eatmila.com and has social profiles on LinkedIn.

What is MìLà's NAICS code?

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MìLà's NAICS code is 722 - Food Services and Drinking Places.

How many employees does MìLà have currently?

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As of January 2026, MìLà has approximately 56 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Sales Officer: C. F.Head Of Ops (non-Manufacturing): N. L.Head Of Research And Development: J. Y.. Explore MìLà's employee directory with LeadIQ.

What industry does MìLà belong to?

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MìLà operates in the Food and Beverage Services industry.

What technology does MìLà use?

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MìLà's tech stack includes ConvertVisual Website OptimizerGoogle Workspacedc.jsGRINBazaarvoice ReviewsShogun Page BuilderTailwind CSS.

What is MìLà's email format?

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MìLà's email format typically follows the pattern of First@thexcj.com. Find more MìLà email formats with LeadIQ.

When was MìLà founded?

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MìLà was founded in 2018.

MìLà

Food and Beverage ServicesWashington, United States51-200 Employees

MìLà is an authentic Chinese food company. While MìLà is a Chinese food brand, it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures. Our team works tirelessly to enhance delicious products that we all enjoy at home! 

History

You may remember us as Xiao Chi Jie, or XCJ. We opened in 2018 as Xiao Chi Jie, a restaurant in Bellevue, WA, where we shared the amazing ingredients, recipes, and flavors of our Chinese heritage. Since then, we’ve grown, and so has our passion for what we do. 

In 2023, XCJ became MìLà. As we evolved, we wanted a new name that felt authentically Chinese but could keep growing with us. MìLà means honey (mi 蜜) and spice (la 辣) in Chinese. We’re the same small team, making the same insanely delicious products, just with a new look. 

Mission

MìLà's mission is to build something that feels authentically and uniquely true to our roots as a Chinese American-founded brand. Something we can own, but that’s also meant to be shared. One of the things we love about Chinese food is that it’s traditionally served family-style—shared with everyone gathered at the table. MìLà is a Chinese food brand, but it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures.

Check out our openings here: https://eatmila.com/pages/careers

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    MìLà's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    MìLà's revenue is estimated to be in the range of $10M$25M

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