Market leadership Leverage Tri Properties’ long-standing regional expertise and recent expanded leadership from the Carolantic merger to position as a trusted broker for tenants and landlords in Raleigh-Durham-Research Triangle, targeting firms relocating or expanding within the area.

Awards credibility Highlight Ed Brown’s Lease of the Year award and Elite Broker recognition to differentiate in competitive bids, using as social proof to win landlord representation and off-market leasing opportunities.

Mid-market focus With revenues in the 10-25M range and a mid-sized employee base, target growing mid-market tenants and owners seeking nimble, personalized brokerage services and local market insights unavailable from larger firms.

Tech-enabled Utilize the firm’s digital footprint and tech stack (Google Analytics, Hotjar, Shopify, BootstrapCDN) to engage prospects via data-driven website experiences, property marketing, and competitive intelligence to accelerate deal cycles.

Network leverage Capitalize on NAI Global's 43-country footprint and 300 offices to source cross-market opportunities, potential co-brokerage, and expansion sites for tenants or investors considering national portfolios.