Regional Expertise Leverage NAI Tri Properties’ deep presence in Raleigh-Durham and the Research Triangle area, enhanced by the 2019 Carolantic merger, to target local businesses seeking non-residential leasing and brokerage services with a proven, long-standing market track record.

Elite Awards Proof Capitalize on recent Triangle Commercial Association of Realtors Elite Broker Awards recognition and a Lease of the Year award for Ed Brown to build credibility with potential tenants and landlords, positioning the firm as a top-tier leasing partner.

Strong Portfolio Footprint Target prospects by highlighting the combined sales and lease portfolio breadth (over 12.7 million square feet, 7,000+ acres of land) and global network access through NAI Global to reassure clients of scalable deal flow and access to resources.

Mid-market Focus Focus on mid-sized commercial landlords and tenants that fit the firm’s revenue range ($10M–$25M) and employee footprint, presenting cost-effective, personalized brokerage solutions that compete with larger firms while leveraging local market intimacy.

Digital Advantage Utilize the tech stack (WordPress, Shopify, Google Cloud, Hotjar, and Microsoft 365) to showcase listings with strong digital engagement, analytics-driven approaches, and streamlined client experiences that differentiate from traditional brokers.