Innovative Digital Platform Naked offers a fully digital insurance experience that enables customers to obtain quotes in just 90 seconds and sign up entirely online. This seamless digital process opens opportunities to partner with or integrate into innovative fintech and insurtech solutions seeking to enhance customer onboarding and claims management.

Strong Funding Growth With recent Series B2 funding of $38 million led by notable investors including IFC and Naspers, Naked demonstrates strong financial backing. This capital provides scope for expanding technology infrastructure, marketing collaborations, and developing new product offerings to reach wider markets.

Tech-Driven Customer Engagement Naked actively uses digital advertising platforms like Google Analytics, Facebook, and YouTube and has launched campaigns like ‘#StopHoldMusic’ to improve customer experience. There are opportunities to offer targeted marketing services, customer analytics, and engagement solutions to further enhance their digital presence.

Market Focus & Expansion Based in South Africa with a growing reputation, Naked is positioned to expand its innovative insurance solutions across African markets and beyond. Collaboration with local insurers, mobile network operators, and financial institutions could accelerate reach and adoption of digital insurance products.

Potential Technology Partnerships Given their tech stack and modern approach, Naked may benefit from integrations with insurtech software providers, AI-driven claim processing, and data analytics firms. Offering scalable, compliant, and user-friendly technological solutions can support their mission to make insurance easier and faster for customers.