Online Audiology Platform Launch Lively recently launched an online audiology platform providing hearing tests, aids, and ongoing support, indicating a push towards telehealth initiatives for the sales team to leverage.
Affordable Hearing Devices With a focus on offering hearing devices at a fraction of the national average cost, there is a sales opportunity to target price-conscious consumers seeking affordable yet technically advanced solutions.
Technology Integration The diverse tech stack utilized by Lively, including Google Analytics and Facebook, highlights a tech-savvy approach that the sales team can leverage to enhance customer engagement and tracking.
Democratization of Hearing Aids Lively's mission to democratize, simplify, and de-stigmatize hearing aids underscores a market opportunity for the sales team to target individuals hesitant about traditional hearing solutions.
Competitive Positioning Compared to similar companies in the wellness industry like ThirdLove and Adore Me, Lively's unique approach and revenue size offer a competitive edge that the sales team can utilize to differentiate the brand in the market.