Nashville Convention & Visitors Corp
HospitalityTennessee, United States51-200 Employees
The Nashville Convention & Visitors Corp (NCVC), operating as Visit Music City, is a mid-sized organization that serves as Nashville’s destination marketing and convention sales body. It brands Nashville as Music City to attract travelers seeking authentic entertainment and convention experiences, highlighting the city’s world-renowned honky-tonks and its growing dining, fashion and sports scene. The organization positions the hospitality sector as a key economic engine for the city and state, citing a direct impact of about $10 billion and more than 15 million visitors annually. Its convention-focused sales activities are supported by facilities such as the Music City Center and the Gaylord Opryland Resort, and Nashville has been named the No. 2 top meeting destination in the country by Cvent. The NCVC produces the city’s two largest one-day events on July 4 and New Year’s Eve, which generate thousands of hotel rooms and tens of thousands of visitors, and it operates with a volunteer board and close collaboration with the City and Mayor’s Office. In January 2025 Visit Music City was recognized as a top travel destination for 2025 by WKRN.