Industry Opportunity The Produce Marketing Association (PMA) is a non-profit trade association serving the global produce and floral supply chain with a revenue range of 50M-100M and a member base across various segments, indicating significant potential for cross-pollination partnerships, sponsorships, and membership growth opportunities targeting companies in the produce and floral sectors.

Sustainability Alignment PMA emphasizes growing opportunities and consumption through business solutions, sustainability, and food safety discussions. This presents sales potential for services or programs related to sustainability reporting, supply chain transparency, and consumer-focused sustainability campaigns.

Event Leverage Historical involvement in Fresh Summit events and partner activities suggests opportunities to sell exhibit sponsorships, event partnerships, digital engagement tools, and programmatic advertising to reach industry professionals attending or following PMA events.

Digital & Tech PMA’s tech stack includes ad tech and analytics tools (DoubleClick for Publishers, AppNexus, Cloudflare, D3.js, Heap). This indicates readiness for data-driven marketing solutions, analytics services, or enhanced digital sponsorship packages aligned with their existing platforms.

Leadership & Partnerships With leadership changes and strategic collaborations (e.g., Brighter Bites partnership in 2017) and a broad network of industry associations, there are opportunities to propose collaborative programs, joint marketing initiatives, or coalition-based campaigns to expand reach and member value.