Strategic Partnership POLST has recently partnered with MyDirectives to enhance online POLST completion and storage, presenting an opportunity to offer complementary digital patient consent, secure data hosting, and integration services to streamline their platform and expand adoption.

Digital Transformation With a tech stack spanning WordPress, MySQL, Google Cloud, and Vimeo, there is appetite for scalable, secure, and compliant digital solutions. This signals openness to integrations, CRM automation, and analytics enhancements to improve user experience and engagement.

Growth Opportunity Current revenue under $1 million coupled with a small team suggests a lean operation that could benefit from targeted marketing automation, lead generation, and cost-effective cloud services to accelerate growth without heavy overhead.

Education & Outreach POLST operates in the advance care planning space, which often requires clinician and patient education. There is potential to provide content marketing, webinar programs, and patient engagement tools to raise awareness and drive POLST adoption.

Industry Positioning Compared to larger peers, POLST’s focus on portable medical orders and emergency care alignment presents a niche where selling solutions that improve compliance, interoperability, and data retention (e.g., secure storage, documentation workflows) could differentiate and unlock upsell opportunities.