Strategic partnership POLST is expanding with partnerships, evidenced by the November 2025 collaboration with MyDirectives to enhance online POLST completion and retention. This presents an opportunity to position complementary patient-facing tech, data integration, and secure storage solutions.

Digital integration The organization relies on digital tools (RSS, JSON-LD, DataTables, Akismet, Twitter) and partners with a digital ACP provider. Sales potential exists for interoperable platforms, data interoperability, and secure cloud-based record sharing with hospitals and EMS.

Growth potential Current revenue is under one million dollars with a very small team. This suggests a lean operation receptive to scalable solutions, services, and affordable technology upgrades that deliver clear ROI and ease of deployment.

Market positioning As a specialist in portable medical orders and advance care planning, POLST sits between clinical workflows and emergency response. Opportunities exist to upsell training, compliance support, and workflow optimization for hospitals, hospices, and long-term care facilities.

Strategic outreach Recent media indicates active collaboration and a focus on improving patient treatment wishes documentation. This signals openness to vendor-led pilots, case studies, and co-marketing programs that demonstrate impact on patient outcomes and regulatory alignment.