Expanding Workforce The National Retail Federation's recent hiring surge, with expectations of adding up to 365,000 seasonal workers, indicates a period of retail growth and increased staffing needs. Sales teams could target retail suppliers and staffing agencies to support this demand.

Legal and Compliance Focus Participation in initiatives like the California Retail Law Summit and partnerships with legal entities highlight a focus on regulatory compliance. Opportunities exist to offer legal tech solutions, compliance training, or consulting services tailored to retail legal challenges.

Global Retail Engagement NRF’s active international presence, including events in Asia and partnerships abroad, provides avenues for international suppliers, technology providers, and logistics firms to connect with a globally engaged retail association seeking to expand their market reach.

Policy and Advocacy Collaboration The launch of video content on tariffs affecting small businesses showcases NRF’s role in policy advocacy. Companies specializing in trade consulting, policy analysis, or tariff mitigation solutions can position themselves as support partners for NRF's advocacy efforts.

Digital and Data Tech NRF’s use of diverse digital tools and platforms signals a strong digital footprint. Tech providers offering marketing automation, analytics, or security solutions could find opportunities to partner and enhance NRF’s tech stack, support their advocacy, and member engagement strategies.