Market Expansion Native Eyewear's recent office expansion to Longmont, Colorado, positions the company strategically to tap into new local markets and increase brand visibility within the region.

Product Innovation The launch of three new styles in Native Eyewear's 2017 sunglasses collection presents an opportunity for sales growth through the introduction of fresh products, drawing in new customers and appealing to existing ones with the latest designs.

Competitive Analysis By analyzing competitors like Smith Optics, DRAGON ALLIANCE, and Bollé Safety, Native Eyewear can identify market gaps, differentiate its offerings, and tailor sales strategies to effectively position itself as a unique and compelling choice in the industry.

E-commerce Potential Utilizing its online platform, Native Eyewear can leverage technologies such as Cart Functionality and Bootstrap to enhance the customer shopping experience, drive online sales, and capture a larger share of the e-commerce market for sporting goods and eyewear.

Strategic Partnerships Exploring collaborations with complementary brands or influencers in the adventure and sporting goods space can broaden Native Eyewear's reach, create cross-promotional opportunities, and open up new avenues for driving sales, especially among niche customer segments.