Athlete Driven Smith Optics actively involves athletes in development, testing and coloration decisions, enabling co-branded or athlete-endorsed product lines that resonate with specialty retailers and pro shops. Leverage their ambassador network across biking, skiing, snowboarding, surfing and wakeboarding to create cross-category promotions and exclusive SKUs.

Helmet Synergy Recent helmet launches such as the Method helmet and cycling helmets with integrated Aleck CS indicate the brand is expanding beyond eyewear into head protection. Sell retailers bundled packages pairing goggles or sunglasses with helmets, pursue co-branded programs, and offer private label options to capture cross-sell opportunities in bike and ski channels.

Strategic Partnerships Partnerships with AG2R Citroën Cycling Team and the Coastal Conservation Association Florida provide access to cycling fans and conservation-minded consumers. Use these relationships for co-marketing campaigns, joint events and CSR aligned promotions that drive retailer activations and regional sales growth.

Market Expansion Smith has a strong U.S. footprint with potential to expand into Europe and other regions leveraging pro teams and ambassadors. Target regional distributors and specialty retailers with expanded eyewear and helmet assortments, supported by athlete-led activations and regionally tailored marketing.

Digital Enablement With a tech stack including AWS and SAP, Smith can support B2B integrations and data driven campaigns. Propose seamless ordering for retailers, API based inventory feeds, co-branded digital assets and retailer dashboards to streamline promotions and maximize sell-through, complemented by refreshed marketing to align with leadership changes.