Insights

Innovative Product Line Smith Optics has a strong reputation for developing innovative, durable eyewear and snow helmets, recently launching the Method helmet and new cycling helmets with integrated Aleck CS technology. This focus on innovation provides opportunities to promote complementary product accessories and customizations tailored to their active outdoor enthusiast customer base.

Active Sponsorship Network The company leverages athlete partnerships across biking, skiing, snowboarding, surfing, and wakeboarding, which offers a channel to target high-performance sports retailers and sport-specific distributors seeking premium eyewear and helmet products aligned with top-tier athletes and teams.

Expanding Market Presence Recent collaborations, such as the partnership with the Tour de France cycling team and recent athlete hires like Wesley Locke, signal a strategic push into high-profile sports markets, presenting sales opportunities in cycling and outdoor sports segments focused on high-performance, stylish gear.

Technology-Driven Offerings With a technology stack that includes Microsoft Azure, SAP Commerce Cloud, and advanced eyewear tech like polarized and performance-enhancing lenses, Smith Optics is positioned to attract B2B partnerships involving smart gear integrations and custom tech solutions for outdoor and sports retailers.

Growth Potential Revenue in the $25M to $50M range and recent product launches indicate a company with solid growth momentum, making it a promising target for wholesale partnerships, distribution deals, and strategic alliances aimed at expanding market reach and increasing sales volume.

Smith Optics Tech Stack

Smith Optics uses 8 technology products and services including Sizmek, Veeam, C3.js, and more. Explore Smith Optics's tech stack below.

  • Sizmek
    Advertising
  • Veeam
    Backup And Recovery
  • C3.js
    Charting
  • RSS
    Content Management System
  • SAP Commerce Cloud
    E-commerce
  • core-js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service

Media & News

Smith Optics's Email Address Formats

Smith Optics uses at least 1 format(s):
Smith Optics Email FormatsExamplePercentage
First.Last@smithoptics.comJohn.Doe@smithoptics.com
61%
FLast@smithoptics.comJDoe@smithoptics.com
31%
Last@smithoptics.comDoe@smithoptics.com
6%
First@smithoptics.comJohn@smithoptics.com
2%

Frequently Asked Questions

Where is Smith Optics's headquarters located?

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Smith Optics's main headquarters is located at 220 Southeast Martin Luther King jr Boulevard Portland, Oregon 97214 United States. The company has employees across 4 continents, including North AmericaEuropeOceania.

What is Smith Optics's phone number?

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You can contact Smith Optics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smith Optics's official website and social media links?

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Smith Optics's official website is smithoptics.com and has social profiles on LinkedInCrunchbase.

What is Smith Optics's SIC code NAICS code?

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Smith Optics's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Smith Optics have currently?

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As of March 2026, Smith Optics has approximately 312 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Chief Operating Officer: D. S.Vp Global Product: S. R.Vp Of Sales Operations & Business Development: D. T.. Explore Smith Optics's employee directory with LeadIQ.

What industry does Smith Optics belong to?

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Smith Optics operates in the Sporting Goods Manufacturing industry.

What technology does Smith Optics use?

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Smith Optics's tech stack includes SizmekVeeamC3.jsRSSSAP Commerce Cloudcore-jsPreactMicrosoft Azure.

What is Smith Optics's email format?

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Smith Optics's email format typically follows the pattern of First.Last@smithoptics.com. Find more Smith Optics email formats with LeadIQ.

When was Smith Optics founded?

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Smith Optics was founded in 1965.

Smith Optics

Sporting Goods ManufacturingOregon, United States201-500 Employees

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Section iconCompany Overview

Headquarters
220 Southeast Martin Luther King jr Boulevard Portland, Oregon 97214 United States
Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1965
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

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