Insights

Innovative Product Portfolio Smith Optics has a strong reputation for innovative, high-quality eyewear and goggles, including recent launches like the Method helmet and cycling helmets with integrated Aleck CS technology. This focus on advanced, performance-driven products presents opportunities to collaborate on custom solutions or expand into new sports markets.

Active Sponsorships The company's partnerships with prominent sports teams such as the AG2R Citroën Cycling Team and involvement in high-profile events like the Tour de France highlight its commitment to premium branding and athlete-driven product validation, opening avenues for co-branded marketing and sponsorship deals.

Expanding Market Reach Recent hires, such as new ambassadors like angler Wesley Locke, and product launches across snow, cycling, and action sports indicate a strategic push to diversify and grow in multiple outdoor and sports segments, providing prospects for expanding distribution and retail presence.

Technology Integration Smith’s use of advanced technology, including integrated smart features and industry-leading materials, offers sales opportunities in emerging tech-enhanced eyewear markets as consumers seek innovative gear with added functionality for safety and performance.

Financial Growth Potential With a solid revenue range of $25M to $50M and a focused product strategy, Smith Optics shows potential for scaling further through new market entries, product line expansions, and strategic partnerships within the sporting goods and outdoor recreation industries.

Smith Optics Tech Stack

Smith Optics uses 8 technology products and services including Sizmek, Veeam, C3.js, and more. Explore Smith Optics's tech stack below.

  • Sizmek
    Advertising
  • Veeam
    Backup And Recovery
  • C3.js
    Charting
  • RSS
    Content Management System
  • SAP Commerce Cloud
    E-commerce
  • core-js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service

Media & News

Smith Optics's Email Address Formats

Smith Optics uses at least 1 format(s):
Smith Optics Email FormatsExamplePercentage
First.Last@smithoptics.comJohn.Doe@smithoptics.com
59%
FLast@smithoptics.comJDoe@smithoptics.com
33%
Last@smithoptics.comDoe@smithoptics.com
6%
First@smithoptics.comJohn@smithoptics.com
2%

Frequently Asked Questions

Where is Smith Optics's headquarters located?

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Smith Optics's main headquarters is located at 220 Southeast Martin Luther King jr Boulevard Portland, Oregon 97214 United States. The company has employees across 4 continents, including North AmericaEuropeOceania.

What is Smith Optics's phone number?

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You can contact Smith Optics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smith Optics's official website and social media links?

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Smith Optics's official website is smithoptics.com and has social profiles on LinkedInCrunchbase.

What is Smith Optics's SIC code NAICS code?

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Smith Optics's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Smith Optics have currently?

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As of February 2026, Smith Optics has approximately 318 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Chief Operating Officer: D. S.Vp Global Product: S. R.Vp Of Sales Operations & Business Development: D. T.. Explore Smith Optics's employee directory with LeadIQ.

What industry does Smith Optics belong to?

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Smith Optics operates in the Sporting Goods Manufacturing industry.

What technology does Smith Optics use?

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Smith Optics's tech stack includes SizmekVeeamC3.jsRSSSAP Commerce Cloudcore-jsPreactMicrosoft Azure.

What is Smith Optics's email format?

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Smith Optics's email format typically follows the pattern of First.Last@smithoptics.com. Find more Smith Optics email formats with LeadIQ.

When was Smith Optics founded?

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Smith Optics was founded in 1965.

Smith Optics

Sporting Goods ManufacturingOregon, United States201-500 Employees

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Section iconCompany Overview

Headquarters
220 Southeast Martin Luther King jr Boulevard Portland, Oregon 97214 United States
Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1965
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

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