Insights

Innovative Product Line Smith Optics has a strong history of developing innovative eyewear and helmets, including launching the Method helmet and cycling helmets with integrated Aleck CS technology. This focus on performance-enhancing products offers opportunities to cross-sell complementary accessories and upgrade options to existing customers.

Active Sponsorship and Partnerships Recent collaborations with high-profile athletes and partnerships with major cycling teams like AG2R Citroën indicate a high engagement level with the outdoor and sports communities. This presence can be leveraged to expand sales through sponsorship-related marketing and exclusive product lines.

Expansion into New Segments Smith's recent entry into the snow helmet market and dedicated unisex helmet designs demonstrate growth into broader sports segments. Business development efforts could target niche markets such as winter sports enthusiasts and mountain adventurers.

Technology Integration Utilization of advanced tech within their products, such as integrated communication systems and thermal lenses, signifies a commitment to cutting-edge solutions. Partnering with suppliers or resellers of smart sports gear could expand product reach into tech-savvy customer bases.

Growing Market Presence With annual revenue estimates between $25 million and $50 million and a modern digital infrastructure (using tools like SAP Commerce Cloud and Microsoft Azure), Smith Optics is well-positioned for scalable growth, creating opportunities for channel expansion and online sales development.

Smith Optics Tech Stack

Smith Optics uses 8 technology products and services including Sizmek, Veeam, C3.js, and more. Explore Smith Optics's tech stack below.

  • Sizmek
    Advertising
  • Veeam
    Backup And Recovery
  • C3.js
    Charting
  • RSS
    Content Management System
  • SAP Commerce Cloud
    E-commerce
  • core-js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service

Media & News

Smith Optics's Email Address Formats

Smith Optics uses at least 1 format(s):
Smith Optics Email FormatsExamplePercentage
First.Last@smithoptics.comJohn.Doe@smithoptics.com
59%
FLast@smithoptics.comJDoe@smithoptics.com
33%
Last@smithoptics.comDoe@smithoptics.com
6%
First@smithoptics.comJohn@smithoptics.com
2%

Frequently Asked Questions

What is Smith Optics's phone number?

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You can contact Smith Optics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smith Optics's official website and social media links?

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Smith Optics's official website is smithoptics.com and has social profiles on LinkedInCrunchbase.

What is Smith Optics's NAICS code?

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Smith Optics's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Smith Optics have currently?

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As of December 2025, Smith Optics has approximately 323 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Chief Operating Officer: D. S.Vp Global Product: S. R.Vp Of Sales Operations & Business Development: D. T.. Explore Smith Optics's employee directory with LeadIQ.

What industry does Smith Optics belong to?

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Smith Optics operates in the Sporting Goods Manufacturing industry.

What technology does Smith Optics use?

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Smith Optics's tech stack includes SizmekVeeamC3.jsRSSSAP Commerce Cloudcore-jsPreactMicrosoft Azure.

What is Smith Optics's email format?

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Smith Optics's email format typically follows the pattern of First.Last@smithoptics.com. Find more Smith Optics email formats with LeadIQ.

When was Smith Optics founded?

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Smith Optics was founded in 1965.

Smith Optics

Sporting Goods ManufacturingOregon, United States201-500 Employees

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Section iconCompany Overview

Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1965
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

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