Insights

Innovative Product Launches Smith Optics continuously introduces innovative products like the Method helmet, catering to different adventure needs. This pattern of frequent launches presents sales opportunities for targeting diverse customer segments seeking cutting-edge eyewear and gear.

Strategic Partnerships Partnerships with high-profile events like the Tour de France and teams like AG2R Citroën Cycling Team provide Smith Optics with visibility and credibility in the sports industry. Leveraging these partnerships can open doors for sales collaborations and tapping into loyal fan bases.

First-to-Market Initiatives As the first brand in North America to launch cycling helmets with integrated Aleck CS technology, Smith Optics demonstrates a commitment to pioneering advancements. This achievement can be leveraged in sales pitches to emphasize the brand's forward-thinking approach and attract tech-savvy customers.

Litigation Actions Initiating legal actions like filing lawsuits against competitors (e.g., Burton) showcases Smith Optics' stance on protecting intellectual property and market position. Such legal maneuvers can be used strategically in sales conversations to highlight the company's dedication to fair competition and quality products.

Market Expansion & Brand Reach With the hiring of a Canadian marketing manager and the development of Glass-compatible safety frames, Smith Optics is actively exploring new markets and innovation avenues. These expansion efforts offer sales teams the chance to capitalize on the brand's growth trajectory and enter untapped customer segments with relevant products.

Smith Optics Tech Stack

Smith Optics uses 8 technology products and services including Microsoft Advertising, Google Analytics, Google Hosted Libraries, and more. Explore Smith Optics's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Analytics
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Cookiebot
    Cookie Compliance
  • Typekit
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • core-js
    Javascript Libraries
  • Amazon Web Services
    Platform As A Service

Media & News

Smith Optics's Email Address Formats

Smith Optics uses at least 1 format(s):
Smith Optics Email FormatsExamplePercentage
first.last@smithoptics.comJohn.Doe@smithoptics.com
59%
flast@smithoptics.comJDoe@smithoptics.com
33%
last@smithoptics.comDoe@smithoptics.com
6%
first@smithoptics.comJohn@smithoptics.com
2%

Frequently Asked Questions

Where is Smith Optics's headquarters located?

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Smith Optics's main headquarters is located at 220 SE Martin Luther King Jr Blvd Portland, Oregon 97214 US. The company has employees across 4 continents, including North AmericaEuropeOceania.

What is Smith Optics's phone number?

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You can contact Smith Optics's main corporate office by phone at +1-888-206-2995. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smith Optics's official website and social media links?

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Smith Optics's official website is smithoptics.com and has social profiles on LinkedIn.

How much revenue does Smith Optics generate?

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As of June 2024, Smith Optics's annual revenue reached $75M.

What is Smith Optics's NAICS code?

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Smith Optics's NAICS code is 339115 - Ophthalmic Goods Manufacturing.

How many employees does Smith Optics have currently?

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As of June 2024, Smith Optics has approximately 305 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: J. S.Chief Financial And Operations Officer: R. H.Chief Operating Officer: D. S.. Explore Smith Optics's employee directory with LeadIQ.

What industry does Smith Optics belong to?

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Smith Optics operates in the Sporting Goods Manufacturing industry.

What technology does Smith Optics use?

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Smith Optics's tech stack includes Microsoft AdvertisingGoogle AnalyticsGoogle Hosted LibrariesCookiebotTypekitjQuery UIcore-jsAmazon Web Services.

What is Smith Optics's email format?

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Smith Optics's email format typically follows the pattern of . Find more Smith Optics email formats with LeadIQ.

When was Smith Optics founded?

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Smith Optics was founded in 1965.
Smith Optics

Smith Optics

Sporting Goods ManufacturingOregon, United States201-500 Employees

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Section iconCompany Overview

Headquarters
220 SE Martin Luther King Jr Blvd Portland, Oregon 97214 US
Phone number
+1-888-206-2995
NAICS Code
339115 - Ophthalmic Goods Manufacturing
Founded
1965
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Smith Optics's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Smith Optics's revenue is in the range of $50M$100M

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