Insights

Market Diversification Smith Optics has expanded its product portfolio to include helmets and integrated cycling technology, indicating a growing focus on comprehensive outdoor and sports gear beyond eyewear. This diversification offers potential sales opportunities with retailers and distributors in the cycling, snow sports, and outdoor adventure markets seeking innovative, high-quality protective equipment.

Strategic Collaborations The company's partnerships with high-profile sports teams like the AG2R Citroën Cycling Team and its involvement in major events such as the Tour de France highlight its active engagement with elite sports and athletes. Leveraging these associations can open avenues for premium branding collaborations, sponsorships, and retail placements targeted at sports enthusiasts and professionals.

Innovation Focus Recent product launches such as the Method helmet and cycling helmets with integrated Aleck CS demonstrate Smith Optics’s commitment to technological innovation and meeting specific activity needs. These innovations can be positioned as premium offerings in niche markets, creating opportunities for partnerships with retailers and distributors focused on high-performance sports gear.

Digital Asset Utilization The company's use of advanced digital tools like SAP Commerce Cloud and Microsoft Azure suggests a robust e-commerce platform and digital marketing infrastructure. This creates sales prospects through direct-to-consumer channels and targeted online campaigns, as well as opportunities to expand into new markets via digital retail strategies.

Growth in Action Sports Smith Optics's active involvement in sports like snowboarding, skiing, biking, and wakeboarding, along with athlete input in product development, positions the company well to capitalize on the growing interest in action sports. This sector presents ongoing sales opportunities with specialty retailers, sports clubs, and adventure gear companies seeking innovative, performance-oriented products.

Smith Optics Tech Stack

Smith Optics uses 8 technology products and services including Sizmek, Veeam, C3.js, and more. Explore Smith Optics's tech stack below.

  • Sizmek
    Advertising
  • Veeam
    Backup And Recovery
  • C3.js
    Charting
  • RSS
    Content Management System
  • SAP Commerce Cloud
    E-commerce
  • core-js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service

Media & News

Smith Optics's Email Address Formats

Smith Optics uses at least 1 format(s):
Smith Optics Email FormatsExamplePercentage
First.Last@smithoptics.comJohn.Doe@smithoptics.com
61%
FLast@smithoptics.comJDoe@smithoptics.com
31%
Last@smithoptics.comDoe@smithoptics.com
6%
First@smithoptics.comJohn@smithoptics.com
2%

Frequently Asked Questions

Where is Smith Optics's headquarters located?

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Smith Optics's main headquarters is located at 220 Southeast Martin Luther King jr Boulevard Portland, Oregon 97214 United States. The company has employees across 4 continents, including North AmericaEuropeOceania.

What is Smith Optics's phone number?

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You can contact Smith Optics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smith Optics's official website and social media links?

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Smith Optics's official website is smithoptics.com and has social profiles on LinkedInCrunchbase.

What is Smith Optics's SIC code NAICS code?

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Smith Optics's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Smith Optics have currently?

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As of April 2026, Smith Optics has approximately 313 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Chief Operating Officer: D. S.Vp Global Product: S. R.Vp Of Sales Operations & Business Development: D. T.. Explore Smith Optics's employee directory with LeadIQ.

What industry does Smith Optics belong to?

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Smith Optics operates in the Sporting Goods Manufacturing industry.

What technology does Smith Optics use?

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Smith Optics's tech stack includes SizmekVeeamC3.jsRSSSAP Commerce Cloudcore-jsPreactMicrosoft Azure.

What is Smith Optics's email format?

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Smith Optics's email format typically follows the pattern of First.Last@smithoptics.com. Find more Smith Optics email formats with LeadIQ.

When was Smith Optics founded?

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Smith Optics was founded in 1965.

Smith Optics

Sporting Goods ManufacturingOregon, United States201-500 Employees

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Section iconCompany Overview

Headquarters
220 Southeast Martin Luther King jr Boulevard Portland, Oregon 97214 United States
Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1965
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

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