Insights

Athlete endorsements Smith Optics has a strong roster of top athletes in various sports, including biking, motocross, skiing, snowboarding, and surfing. Leveraging these athlete endorsements can be a powerful sales strategy to attract customers who admire and follow these athletes.

New product launches The frequent introduction of new products like the Method helmet, cycling helmets with integrated Aleck CS, and Shift Split MAG sunglasses presents sales opportunities to target customers looking for innovative and high-performance eyewear solutions. Keeping up with these launches can help sales reps stay ahead of competitors.

Partnerships and sponsorships Smith Optics partners with prestigious events like the Tour de France and teams like AG2R Citroën Cycling Team. Leveraging these partnerships through co-branded promotions, exclusive products, or sponsorships can create sales opportunities by associating the brand with high-profile sporting events and teams.

Legal actions against competitors The legal actions taken by Smith Optics, such as filing suits against competitors like Burton, can be utilized as a selling point to emphasize the brand's commitment to protecting its innovations and intellectual property. Highlighting the brand's integrity and determination can resonate well with customers looking for reliable and innovative eyewear brands.

Market positioning Smith Optics' positioning in the market, alongside similar companies like Dragon Alliance, Bollé Safety, and Rudy Project, can be used to identify specific customer segments that align with the brand's quality offerings. Understanding the competitive landscape and the unique selling points of Smith Optics can guide sales strategies towards capturing market share within specific niches.

Smith Optics Tech Stack

Smith Optics uses 8 technology products and services including Admo.tv, Sizmek, Amazon Web Services, and more. Explore Smith Optics's tech stack below.

  • Admo.tv
    Advertising
  • Sizmek
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Salesforce Commerce Cloud
    E-commerce
  • jQuery UI
    Javascript Libraries
  • core-js
    Javascript Libraries
  • PHP
    Programming Languages

Media & News

Smith Optics's Email Address Formats

Smith Optics uses at least 1 format(s):
Smith Optics Email FormatsExamplePercentage
First.Last@smithoptics.comJohn.Doe@smithoptics.com
58%
FLast@smithoptics.comJDoe@smithoptics.com
34%
Last@smithoptics.comDoe@smithoptics.com
5%
First@smithoptics.comJohn@smithoptics.com
3%

Frequently Asked Questions

Where is Smith Optics's headquarters located?

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Smith Optics's main headquarters is located at 220 SE Martin Luther King Jr Blvd Portland, Oregon 97214 US. The company has employees across 5 continents, including North AmericaEuropeOceania.

What is Smith Optics's phone number?

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You can contact Smith Optics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smith Optics's official website and social media links?

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Smith Optics's official website is smithoptics.com and has social profiles on LinkedIn.

How much revenue does Smith Optics generate?

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As of May 2025, Smith Optics's annual revenue reached $75M.

What is Smith Optics's NAICS code?

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Smith Optics's NAICS code is 339115 - Ophthalmic Goods Manufacturing.

How many employees does Smith Optics have currently?

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As of May 2025, Smith Optics has approximately 322 employees across 5 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: J. S.Chief Operating Officer: D. S.Chief Financial And Operations Officer: R. H.. Explore Smith Optics's employee directory with LeadIQ.

What industry does Smith Optics belong to?

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Smith Optics operates in the Sporting Goods Manufacturing industry.

What technology does Smith Optics use?

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Smith Optics's tech stack includes Admo.tvSizmekAmazon Web ServicesOpen GraphSalesforce Commerce CloudjQuery UIcore-jsPHP.

What is Smith Optics's email format?

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Smith Optics's email format typically follows the pattern of . Find more Smith Optics email formats with LeadIQ.

When was Smith Optics founded?

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Smith Optics was founded in 1965.
Smith Optics

Smith Optics

Sporting Goods ManufacturingOregon, United States201-500 Employees

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Section iconCompany Overview

Headquarters
220 SE Martin Luther King Jr Blvd Portland, Oregon 97214 US
Phone number
NAICS Code
339115 - Ophthalmic Goods Manufacturing
Founded
1965
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Smith Optics's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Smith Optics's revenue is in the range of $50M$100M

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