Insights

Strong Market Presence Smith Optics has established itself as a key player in the sporting goods eyewear and goggle market with a long history of innovation and high-quality products, providing a solid foundation for expanding premium product offerings and attracting discerning consumers.

Diverse Product Portfolio Recent launches such as the Method helmet and cycling helmets with integrated Aleck CS demonstrate Smith's focus on expanding into new high-demand segments like snow helmets and cycling gear, offering opportunities to upsell and cross-sell complementary accessories.

Strategic Partnerships Collaborations with top sports teams like the AG2R Citroën Cycling Team and involvement in major events like the Tour de France position Smith to upsell performance eyewear to professional athletes, sports teams, and dedicated enthusiasts across multiple disciplines.

Technology Integration Utilizing advanced tech stacks and innovative product features, such as integrated Aleck CS in helmets, opens sales prospects with tech-savvy consumers and sports enthusiasts seeking cutting-edge gear with performance and safety enhancements.

Growth and Expansion Recent hires like Wesley Locke and strategic product and brand initiatives suggest a company in growth mode, offering opportunities to introduce new product lines or customization solutions tailored to specific sport or activity markets for added sales volume.

Smith Optics Tech Stack

Smith Optics uses 8 technology products and services including Sizmek, Veeam, C3.js, and more. Explore Smith Optics's tech stack below.

  • Sizmek
    Advertising
  • Veeam
    Backup And Recovery
  • C3.js
    Charting
  • RSS
    Content Management System
  • SAP Commerce Cloud
    E-commerce
  • core-js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service

Media & News

Smith Optics's Email Address Formats

Smith Optics uses at least 1 format(s):
Smith Optics Email FormatsExamplePercentage
First.Last@smithoptics.comJohn.Doe@smithoptics.com
59%
FLast@smithoptics.comJDoe@smithoptics.com
33%
Last@smithoptics.comDoe@smithoptics.com
6%
First@smithoptics.comJohn@smithoptics.com
2%

Frequently Asked Questions

Where is Smith Optics's headquarters located?

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Smith Optics's main headquarters is located at 220 SE Martin Luther King Jr Blvd, Portland, Oregon 97214, US. The company has employees across 4 continents, including North AmericaEuropeOceania.

What is Smith Optics's phone number?

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You can contact Smith Optics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smith Optics's official website and social media links?

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Smith Optics's official website is smithoptics.com and has social profiles on LinkedInCrunchbase.

What is Smith Optics's NAICS code?

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Smith Optics's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Smith Optics have currently?

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As of October 2025, Smith Optics has approximately 320 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Chief Operating Officer: D. S.Vice President Of Sales: V. B.Head Of Global Marketing: T. R.. Explore Smith Optics's employee directory with LeadIQ.

What industry does Smith Optics belong to?

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Smith Optics operates in the Sporting Goods Manufacturing industry.

What technology does Smith Optics use?

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Smith Optics's tech stack includes SizmekVeeamC3.jsRSSSAP Commerce Cloudcore-jsPreactMicrosoft Azure.

What is Smith Optics's email format?

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Smith Optics's email format typically follows the pattern of First.Last@smithoptics.com. Find more Smith Optics email formats with LeadIQ.

When was Smith Optics founded?

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Smith Optics was founded in 1965.
Smith Optics

Smith Optics

Sporting Goods ManufacturingUnited States201-500 Employees

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Section iconCompany Overview

Headquarters
220 SE Martin Luther King Jr Blvd, Portland, Oregon 97214, US
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1965
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Smith Optics's revenue is estimated to be in the range of $25M$50M

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