Naty AB

Personal Care Product ManufacturingStockholm, Sweden201-500 Employees

Naty (formerly Eco by Naty) is a Swedish pioneer in certified, plant-based hygiene care, founded in 1994 by a mother seeking safer alternatives for her baby. Today, Naty develops high-performance hygiene products for babies and women, combining biobased innovation, certified skin safety, and full transparency.

As a certified B Corp™, Naty meets verified standards for social and environmental performance, accountability, and governance. All products are developed with a skin-first approach and backed by independent third-party certifications, including OEKO-TEX®, FSC®, Dermatest®, Ecocert Cosmos Natural, and TÜV Austria.

Naty’s portfolio spans diapers / nappies, wipes, pads, tampons, and more, sold in over 30 markets worldwide. The brand has received multiple industry recognitions, including the Loved by Parents Award for product excellence and Most Pioneering Personal Care CEO 2025 (EU Business News).

Certified care. Built for trust. Since 1994

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