Insights

Innovation leadership Position Munchkin as a growth partner with access to a broad patent portfolio and award-winning product design to drive exclusive retail collaborations, private label opportunities, and co-development initiatives across Target, Walmart, Amazon, and international channels.

New product launches Target opportunities arising from FLOW infant care line and recent infant formula debut to introduce complementary categories, in-store demos, and bundled promotions that leverage cross-sell with feeding and baby care assortments.

Executive leadership Engage the newly appointed Chief Revenue Officer to accelerate channel expansion, strategic partnerships, and omnichannel selling motions; propose high-impact pilot programs and tiered incentives to secure shelf space and featured placements.

Sustainability focus Leverage Munchkin’s community and conservation initiatives to craft purpose-driven campaigns and sustainable packaging programs that resonate with eco-conscious retailers and shoppers seeking responsible brands.

Awards and recognition Utilize Fast Company and Red Dot accolades to elevate shopper trust and retailer confidence; develop joint marketing plans and co-branded campaigns to secure prominent placements and targeted demand generation.

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Munchkin Tech Stack

Munchkin uses 8 technology products and services including Hotjar, Power BI, WordPress, and more. Explore Munchkin's tech stack below.

Munchkin's Email Address Formats

Munchkin uses at least 4 email formats:
Munchkin Email FormatsExamplePercentage
First.Last@munchkin.comJohn.Doe@munchkin.com
81%
FirstL@munchkin.comJohnD@munchkin.com
13%
LastF@munchkin.comDoeJ@munchkin.com
5%
First.Middle@munchkin.comJohn.Michael@munchkin.com
1%

Frequently Asked Questions

What is Munchkin's phone number?

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You can contact Munchkin's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Munchkin's official website and social media links?

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Munchkin's official website is munchkin.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Munchkin generate?

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As of August 2026, Munchkin's annual revenue is estimated to be $1B - $10B.

What is Munchkin's SIC code and NAICS code?

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Munchkin's SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does Munchkin have currently?

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As of August 2026, Munchkin has approximately 384 employees across 6 continents, including North America, Europe and Asia. Key team members include Chief Brand Officer And Creative Director: D. B., Vice President Global Supply Planning & Chief Administration Officer: B. C. and Vice President Uk & General Manager (director) - Europe, Middle East & Africa: M. T. Explore Munchkin's employee directory with LeadIQ.

What industry does Munchkin belong to?

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Munchkin operates in the Retail industry.

What technology does Munchkin use?

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Munchkin's tech stack includes Hotjar, Power BI, WordPress, Sketch, Magento, Shopify, OpenAI and Tealium.

What is Munchkin's email format?

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Munchkin's email format typically follows the pattern of First.Last@munchkin.com. Find more Munchkin email formats with LeadIQ.

How much funding has Munchkin raised to date?

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As of August 2026, Munchkin has raised $45M in funding. The last funding round occurred on May 14, 2010 for $45M.

When was Munchkin founded?

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Munchkin was founded in 1990.
Munchkin logo

Munchkin

RetailCalifornia, United States201-500 Employees

Munchkin is a retail consumer products company based in Van Nuys, California, founded in 1990. It holds a large patent portfolio of more than 350 patents and has been recognized for innovation, including a ranking on Fortune Magazine's America's Most Innovative Companies list. The company sells its products through major retailers such as Target, Walmart, and Amazon and has global distribution in more than 50 countries. With 201-500 employees, Munchkin operates as a subsidiary of Why Brands, Inc., which also includes Curio Home Goods in its portfolio. In 2025, Munchkin launched FLOW to help increase breastfeeding rates worldwide, and in 2026 introduced infant formula on its brand site and at Target.

Section iconCompany Overview

Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1990
Employees
201-500

Section iconFunding & Financials

  • $45M

    Munchkin has raised a total of $45M of funding over 1 rounds. Their latest funding round was raised on May 14, 2010 in the amount of $45M as a Venture Round.

  • $1B - $10B

    Munchkin's revenue is estimated to be in the range of $1B - $10B

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