Strategic partnerships Naver Z Corp has a track record of collaboration with major brands and entertainment IP holders (Disney, Nike, BTS) to create in-app experiences on ZEPETO, presenting a clear sales angle for brand partnerships, sponsored experiences, and co-developed metaverse campaigns.

Enterprise expansion Recent and ongoing global expansion efforts, including partnerships with regional players (Shams in UAE) and collaborations with game developers (Crafton, Com2uS), indicate an opportunity to pitch regional localization services, white-label metaverse capabilities, and cross-border monetization strategies.

Creator ecosystem A large creator-driven platform (ZEPETO Studio) with hundreds of millions of users suggests strong opportunities for tech partners offering creator monetization tools, analytics, content moderation solutions, and AI-assisted content generation to support sustained growth.

Technology maturity The tech stack includes OpenAI, cloud infrastructure, and web technologies, signaling openness to AI, cloud scalability, and developer tooling enhancements—areas to propose AI-driven moderation, virtual goods personalization, and seamless integration services.

Monetization potential With revenue in the substantial mid-range and multiple high-profile brand collaborations in play, there is potential to propose advertising partnerships, branded experiences, NFT/collectibles monetization, and performance-based marketing programs to expand revenue streams.