Expanding Store Footprint Nebraska Furniture Mart is actively expanding with new stores in Austin and other locations, presenting opportunities for sales of local advertising, in-store technology solutions, and retailer-specific furnishings.

Strategic Partnerships Recent collaborations with Amazon, Shaw Floors, and local sports teams highlight a willingness to adopt innovative and cross-promotional strategies, offering avenues for joint marketing, digital integration, and exclusive product offerings.

Digital Engagement With investments in advanced e-commerce tools, advertising platforms, and online reviews, NFM emphasizes digital presence, opening opportunities to provide targeted marketing services, online content creation, and customer experience enhancement solutions.

Large-Scale Projects Participation in sizable mixed-use developments like hotel and convention center projects signals potential for providing large order furnishings, custom commercial solutions, and long-term maintenance services.

Growth in Workforce The addition of 700 jobs in Austin indicates rapid growth and increased local market activity, creating opportunities for workforce engagement solutions, supply chain partnerships, and regional marketing campaigns tailored to new customer segments.