Long-standing Market Presence Neely Coble Company has over 50 years of experience serving commercial truck operators in Tennessee and Alabama, establishing strong regional brand recognition and customer loyalty that can be leveraged for upselling additional services and expanded product offerings.

Recent Acquisition Expansion The company's acquisition by Velocity Truck Group in 2021 signals potential integration opportunities for sales teams to introduce new freight truck models and service solutions, tapping into a broader dealer network across the Southeast.

Diverse Fleet Offerings Neely Coble provides a wide range of trucks including new Freightliner and Isuzu models, along with used trucks and specialty vehicles, creating multiple touchpoints for cross-selling trucks, parts, and maintenance services to existing and prospective customers.

Mid-Size Revenue Potential With an estimated revenue of $25 million to $50 million and a workforce of up to 500 employees, Neely Coble presents a sizable customer base for targeted sales campaigns focused on fleet upgrades, maintenance contracts, and aftersales services.

Tech-Driven Customer Engagement The company's investment in digital tools such as Google Tag Manager, YouTube, and Bootstrap indicates a digital-savvy approach, offering sales teams opportunities to engage customers through online marketing, virtual demonstrations, and digital outreach campaigns.