Innovative Product Launches Nekoosa has recently launched new dye sublimation transfer papers and multipart overlaminate films, expanding its product portfolio to meet diverse customer needs in high-definition image transfer and durable graphics. These innovations present opportunities to target printing businesses seeking advanced materials for versatile applications.

Strategic Partnerships The company has established collaboration with industry leaders like Kelly Paper Co. and Thomco Specialty Products, which can facilitate distribution and increase market reach. Partnering with companies focused on specialty media allows for cross-selling opportunities and joint marketing initiatives.

Sustainability and Differentiation Nekoosa emphasizes a sustainable approach and a culture of innovation, positioning it favorably with eco-conscious clients. Emphasizing these values in outreach can attract environmentally responsible organizations looking for sustainable print media solutions.

Technology and Digital Presence Utilizing a modern tech stack including Salesforce, Drupal, and Google APIs, Nekoosa demonstrates digital robustness. This creates prospects for targeting digitally savvy printing and graphics firms that benefit from integrated supply chain management and online ordering systems.

Growth and Market Position With revenues between $10 million and $50 million and an expanding product lineup, Nekoosa is positioned as a competitive player in the specialty print media sector. This growth signals opportunities to engage mid-sized printing businesses seeking reliable, innovative suppliers for expansion or upgrade of their materials.