Strong Industry Focus Net Affinity specializes in providing direct booking solutions for the hospitality sector, particularly targeting independent, resort, and group hotels. This focus presents opportunities to offer tailored marketing and technology enhancements aimed at increasing direct bookings and reducing OTA dependency.

Recent Technological Advancements The company's launch of a new booking engine and integration of advanced tech like PWA and HTTP/3 indicates a commitment to innovation. This creates opportunities to promote complementary solutions like advanced analytics, AI-driven personalization, or integrations that further optimize hotel revenue.

Recognition and Partnerships Being recognized as a Google Premier Partner and partnering with Hotel Tech Group demonstrate credibility and a strong industry network. These credentials can be leveraged to cross-promote complementary marketing and technology services to existing customers and prospects.

Events and Visibility Active participation in industry events such as ITB and Revenue Summit indicates a strategic effort to increase market visibility. Engaging with these channels can facilitate lead generation and showcase new solutions to a targeted hotel audience seeking innovative revenue management tools.

Growth Potential With a revenue range of $1M to $10M and a moderate-sized team, Net Affinity appears poised for expansion. Offering scalable SaaS solutions, upsell opportunities, and integrated marketing services can support their growth trajectory and help acquire larger hotel clients.