Strategic Partnerships Opportunity to expand collaborations with professional societies and associations, as evidenced by the May 2023 partnership with the American College of Obstetricians and Gynecologists, suggesting potential for similar alliances to access clinician networks and hospital procurement channels.

Product Expansion Recent introduction of ViClean wound protectors in collaboration with Haize Medical indicates a capability and interest in expanding intraoperative devices; potential upsell or cross-sell to existing IONM customers seeking comprehensive surgical safety solutions.

Hospital Adoption IONM devices are positioned to assist nerve preservation in complex surgeries, aligning with hospital goals to reduce complications and readmissions; target high-volume specialties and centers performing nerve-risk procedures.

SMB Growth With a smaller company size and 1M–10M revenue, there is an opportunity to pursue scalable, targeted deals with mid-market hospitals and ambulatory surgical centers that require specialized, surgeon-driven monitoring solutions.

Tech Enablement Leverage current tech stack and digital marketing tools (WordPress, WooCommerce, Microsoft 365, analytics platforms) to enhance product education, clinician outreach, and e-commerce or direct sales channels for faster lead generation.