Insights

Growing Market Presence New Directions Behavioral Health is one of the fastest growing companies in the behavioral health sector with a revenue ranging between 25 to 50 million dollars and a large-scale client base across the nation, indicating strong market traction and increasing demand for behavioral health services.

Strategic Mergers and Expansions The company's recent merger with Tridiuum Inc. enhances its digital behavioral health capabilities and care navigation services, creating opportunities to offer integrated digital mental health solutions and advanced outcomes to clients seeking comprehensive support.

Partnership Opportunities Collaborations with major health plans like Blue Cross and Blue Shield of Kansas and Florida Blue demonstrate openness to forming strategic partnerships, providing an avenue to promote integrated care solutions and expand service delivery channels.

Technological Advancements Investments in SaaS and cloud-based technology systems such as SAP Business ByDesign and SAP Analytics Cloud suggest a focus on scalable, data-driven solutions, opening avenues for selling innovative health tech tools and analytics services to optimize client systems.

Competitive Landscape With competitors such as Amwell and Teladoc with high revenues and large teams, New Directions offers a compelling value proposition emphasizing personalized behavioral health care and national recognition, presenting opportunities to differentiate through bespoke solutions and targeted outreach.

New Directions Behavioral Health (now Lucet) Tech Stack

New Directions Behavioral Health (now Lucet) uses 8 technology products and services including Facebook Pixel, Font Awesome, Handlebars, and more. Explore New Directions Behavioral Health (now Lucet)'s tech stack below.

  • Facebook Pixel
    Analytics
  • Font Awesome
    Font Scripts
  • Handlebars
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

New Directions Behavioral Health (now Lucet)'s Email Address Formats

New Directions Behavioral Health (now Lucet) uses at least 1 format(s):
New Directions Behavioral Health (now Lucet) Email FormatsExamplePercentage
FLast@ndbh.comJDoe@ndbh.com
94%
FirstLast@ndbh.comJohnDoe@ndbh.com
4%
First.Last@ndbh.comJohn.Doe@ndbh.com
1%
FMiddleLast@ndbh.comJMichaelDoe@ndbh.com
1%

Frequently Asked Questions

Where is New Directions Behavioral Health (now Lucet)'s headquarters located?

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New Directions Behavioral Health (now Lucet)'s main headquarters is located at 6100 Sprint Parkway Suite 200 Overland Park, Kansas 66211 United States. The company has employees across 4 continents, including North AmericaEuropeOceania.

What is New Directions Behavioral Health (now Lucet)'s phone number?

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You can contact New Directions Behavioral Health (now Lucet)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New Directions Behavioral Health (now Lucet)'s official website and social media links?

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New Directions Behavioral Health (now Lucet)'s official website is ndbh.com and has social profiles on LinkedIn.

What is New Directions Behavioral Health (now Lucet)'s SIC code NAICS code?

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New Directions Behavioral Health (now Lucet)'s SIC code is 8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified NAICS code is 62133 - Offices of Mental Health Practitioners (except Physicians).

How many employees does New Directions Behavioral Health (now Lucet) have currently?

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As of June 2026, New Directions Behavioral Health (now Lucet) has approximately 301 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: O. M.Chief Operating Officer: A. I.Chief Medical Officer, Senior Vice President: A. H.. Explore New Directions Behavioral Health (now Lucet)'s employee directory with LeadIQ.

What industry does New Directions Behavioral Health (now Lucet) belong to?

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New Directions Behavioral Health (now Lucet) operates in the Mental Health Care industry.

What technology does New Directions Behavioral Health (now Lucet) use?

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New Directions Behavioral Health (now Lucet)'s tech stack includes Facebook PixelFont AwesomeHandlebarsHubSpotreCAPTCHAGoogle Tag ManagerGoogle AnalyticsFacebook.

What is New Directions Behavioral Health (now Lucet)'s email format?

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New Directions Behavioral Health (now Lucet)'s email format typically follows the pattern of FLast@ndbh.com. Find more New Directions Behavioral Health (now Lucet) email formats with LeadIQ.
New Directions Behavioral Health (now Lucet) logo

New Directions Behavioral Health (now Lucet)

Mental Health CareKansas, United States201-500 Employees

New Directions Behavioral Health, now Lucet, is a mental health care provider founded in 1995 and based in Overland Park, Kansas. It offers managed behavioral healthcare, employee assistance programs, organizational consulting, and health coaching to help individuals achieve healthier, more balanced lives. The company serves millions of people nationwide and is accredited by NCQA as a managed behavioral health organization and by URAC for health utilization management and case management.

In 2022, New Directions merged with Tridiuum Inc., integrating digital behavioral health capabilities with its care navigation and human-services offerings. The organization operates with a workforce described as hundreds of employees.

Section iconCompany Overview

Headquarters
6100 Sprint Parkway Suite 200 Overland Park, Kansas 66211 United States
Phone number
Website
ndbh.com
SIC Code
8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified
NAICS Code
62133 - Offices of Mental Health Practitioners (except Physicians)
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    New Directions Behavioral Health (now Lucet)'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    New Directions Behavioral Health (now Lucet)'s revenue is estimated to be in the range of $25M$50M

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