Insights

Strategic Mergers New Directions Behavioral Health merged with Tridiuum in 2022, creating a combined platform that integrates care navigation with digital behavioral health solutions. This indicates a readiness to expand through partnerships and cross-sell digital tools to existing and new payer and provider networks.

payer partnerships Active collaborations with Blue Cross and Blue Shield of Kansas and Florida Blue suggest strong payer relationships and a pathway to scale through managed care programs, utilization management, and value-based behavioral health initiatives.

Integrated tech Adoption of SAP ERP, analytics, and a digital health platform post-merger shows openness to enterprise-grade tech partnerships and data-driven care optimization, presenting opportunities to offer integrated analytics, reporting, and workflow automation solutions.

Growth and scale Positioned as a fast-growing national behavioral health company with NCQA MBHO and URAC accreditations, there is potential to upsell enterprise-grade solutions for compliance, quality management, and large-scale member support across mid-market to large payer clients.

Care ecosystem With services spanning managed behavioral health, employee assistance programs, organizational consulting, and health coaching, there are cross-sell opportunities for digital coaching platforms, EAP enhancements, and care coordination tools to deepen member engagement and outcomes.

New Directions Behavioral Health (now Lucet) Tech Stack

New Directions Behavioral Health (now Lucet) uses 8 technology products and services including cdnjs, Apple iCloud Mail, Font Awesome, and more. Explore New Directions Behavioral Health (now Lucet)'s tech stack below.

  • cdnjs
    Content Delivery Network
  • Apple iCloud Mail
    Email
  • Font Awesome
    Font Scripts
  • Salesforce Marketing Cloud Account Engagement
    Marketing Automation
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

New Directions Behavioral Health (now Lucet)'s Email Address Formats

New Directions Behavioral Health (now Lucet) uses at least 1 format(s):
New Directions Behavioral Health (now Lucet) Email FormatsExamplePercentage
FLast@ndbh.comJDoe@ndbh.com
94%
FirstLast@ndbh.comJohnDoe@ndbh.com
4%
First.Last@ndbh.comJohn.Doe@ndbh.com
1%
FMiddleLast@ndbh.comJMichaelDoe@ndbh.com
1%

Frequently Asked Questions

What is New Directions Behavioral Health (now Lucet)'s phone number?

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You can contact New Directions Behavioral Health (now Lucet)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New Directions Behavioral Health (now Lucet)'s official website and social media links?

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New Directions Behavioral Health (now Lucet)'s official website is ndbh.com and has social profiles on LinkedIn.

How much revenue does New Directions Behavioral Health (now Lucet) generate?

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As of July 2026, New Directions Behavioral Health (now Lucet)'s annual revenue is estimated to be $25M - $50M.

What is New Directions Behavioral Health (now Lucet)'s SIC code NAICS code?

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New Directions Behavioral Health (now Lucet)'s SIC code is 8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified NAICS code is 62133 - Offices of Mental Health Practitioners (except Physicians).

How many employees does New Directions Behavioral Health (now Lucet) have currently?

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As of July 2026, New Directions Behavioral Health (now Lucet) has approximately 300 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: O. M.Chief Operating Officer: D. L.Vice President Network Operations: D. D.. Explore New Directions Behavioral Health (now Lucet)'s employee directory with LeadIQ.

What industry does New Directions Behavioral Health (now Lucet) belong to?

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New Directions Behavioral Health (now Lucet) operates in the Mental Health Care industry.

What technology does New Directions Behavioral Health (now Lucet) use?

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New Directions Behavioral Health (now Lucet)'s tech stack includes cdnjsApple iCloud MailFont AwesomeSalesforce Marketing Cloud Account EngagementreCAPTCHAGoogle Tag ManagerGoogle AnalyticsFacebook.

What is New Directions Behavioral Health (now Lucet)'s email format?

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New Directions Behavioral Health (now Lucet)'s email format typically follows the pattern of FLast@ndbh.com. Find more New Directions Behavioral Health (now Lucet) email formats with LeadIQ.
New Directions Behavioral Health (now Lucet) logo

New Directions Behavioral Health (now Lucet)

Mental Health CareKansas, United States201-500 Employees

New Directions Behavioral Health, now Lucet, is a mental health care provider founded in 1995 and based in Overland Park, Kansas. It offers managed behavioral healthcare, employee assistance programs, organizational consulting, and health coaching to help individuals achieve healthier, more balanced lives. The company serves millions of people nationwide and is accredited by NCQA as a managed behavioral health organization and by URAC for health utilization management and case management.

In 2022, New Directions merged with Tridiuum Inc., integrating digital behavioral health capabilities with its care navigation and human-services offerings. The organization operates with a workforce described as hundreds of employees.

Section iconCompany Overview

Phone number
Website
ndbh.com
SIC Code
8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified
NAICS Code
62133 - Offices of Mental Health Practitioners (except Physicians)
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    New Directions Behavioral Health (now Lucet)'s revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    New Directions Behavioral Health (now Lucet)'s revenue is estimated to be in the range of $25M - $50M

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