Senior Dining Expansion Target senior living communities and retirement homes in Minnesota, Iowa, Massachusetts, North Dakota, Michigan, and Wisconsin where New Horizon already services to expand footprint through additional campus contracts and multi-site programs.

Scratch Cooking Advantage Leverage the back to basics scratch cooking approach to position as premium, customizable dining programs for facilities seeking higher resident satisfaction, improved meal quality scores, and potential higher reimbursements in senior and school nutrition segments.

Custom Program Fit Highlight the ability to tailor dining programs to each client’s residents and staff needs, offering bundled services for residential, employee, and school nutrition programs to cross-sell and create multi-service contracts.

Digital & Compliance Utilize current tech stack and security posture (Ruxit, Dynatrace RUM, HSTS, X-Content-Type-Options) to reassure prospects about performance monitoring, reliability, and data protection as a differentiator in healthcare and education dining environments.

Financial Growth Signals With revenue in the mid-range of tens of millions and an established regional footprint, pursue larger, multi-site RFPs, strategic partnerships, and expansion milestones by aligning services with clients facing growth, turnover, and nutrition program optimization.