Growth in Artistic Leadership The appointment of Maria Kowroski as Artistic Director in 2021 signifies a strategic push towards artistic innovation and renewal, which could open opportunities for partners interested in creative collaborations or sponsorships that align with the company's renewed artistic vision.

Digital Engagement Potential Leveraging their current tech stack including Wix, Google Cloud, and social media platforms, New Jersey Ballet is positioned to expand digital content offerings, virtual performances, or online educational programs, creating sale opportunities in digital media, streaming, and e-learning services.

Funding and Revenue Leverage With recent revenue estimates between zero and one million dollars, there is potential for sponsorships, grants, or funding partnerships to support marketing, production, and community outreach initiatives, tapping into local or national arts funding sources.

Collaborative Expansion Considering their size and competitive landscape, forming alliances with larger ballet companies or cultural institutions could increase visibility and funding prospects, especially through joint performances or artistic exchanges that appeal to broader audiences.

Market Positioning Opportunities As a mid-sized ballet company in a region with several similar organizations, New Jersey Ballet can emphasize its innovative leadership and community engagement efforts in targeted marketing campaigns to attract new sponsors, patrons, and donors interested in supporting regional arts revival.