Integrated marketing New London is a mid-sized advertising services firm with end-to-end offerings including marketing strategies, cross-media campaigns, direct mail, data management, printing, and promotional products. This positions them for upsell conversations around integrated campaigns that combine digital, print, and event tactics for clients seeking cohesive brand experiences.

Acquisition momentum The company expanded through acquisition in 2018 (CoolScreen Graphics), indicating growth by integrating complementary capabilities. This suggests potential to target similarly positioned mid-market brands looking to consolidate vendors or expand service scope.

Print and digital mix Technologies listed (WordPress, Google Fonts, Google Tag Manager, MonsterInsights, etc.) show they leverage web presence and analytics alongside traditional printing. This enables cross-sell of data-driven marketing services and measurable campaigns that tie print with digital performance.

Scale and potential With 201-500 employees and revenue in the 50M-100M range, New London sits in a tier where they can serve mid-market clients with larger annual marketing budgets. This presents opportunities for expanding multi-year retainers, expansion of cross-media offerings, and strategic partnerships.

Strategic partnerships Their broad service roster, including data management, direct mail, print, and promotional goods, suggests value in collaborative deals with CRM/marketing automation platforms and event organizers seeking integrated fulfillment and on-site marketing support.