Expansion Opportunity Leverage New Star Lighting’s recent product and website launches, plus participation in industry events, to position as a partner for updated hospital, correctional, and care facility lighting upgrades and full integration projects.

Safety & Healthcare Target healthcare facilities and chronic care environments with the CompleteCare Fall Prevention and PositiveCare visual series to address safety, patient well-being, and regulatory lighting standards.

Hazardous Location Growth Capitalize on the Nova Series launch for hazardous locations to pursue industrial, oil and gas, and other high-risk settings seeking compliant, durable lighting solutions.

Public Relations & Brand Engage in opportunities tied to the company’s refreshed digital presence and ongoing events to generate lead flows through sponsorships, demos, and educational webinars for specifiers and procurement teams.

Technology & Efficiency Emphasize compatibility with modern tech stack and standards (HTTP/3, modern web tools) to target mid-market builders and integrators seeking scalable, secure lighting controls and easy procurement.