NA Leadership Growth New Street Research has appointed David Barden as Partner to lead its North America Telecommunications and Digital Infrastructure research team, signaling a strategic push to expand coverage in the region. This creates opportunities to win US based asset managers and institutions and to cross sell existing clients with North American insights.

Global TMT Expansion The firm broadened from Telecommunications and Services to Technology Infrastructure, enabling a more integrated research product suite. This expansion suits clients seeking combined TMT insights and may unlock upsell opportunities for bundled subscriptions and tailored research projects.

Stable Revenue Base With an estimated revenue of 100 to 250 million, New Street Research sits in the mid market for professional services. The strong budget profile suggests appetite for enterprise licenses, custom research engagements, and sponsored events with institutional buyers.

Cloud Analytics Stack The technology stack includes AWS Lambda, Amazon Athena, Matplotlib, Salesforce Marketing Cloud Account Engagement, Google Tag Manager, and OpenSSL, indicating a cloud first approach to data, visualization and marketing. This aligns with potential sales opportunities for data tooling, security enhancements, and marketing automation services.

Strategic Partnerships Recent conference participation and leadership hires demonstrate an active business development posture. They may be open to collaboratively branded research, sponsorships, and partnerships that connect with technology, media and telecom institutions and adjacent vendors serving the same client base.