Global Expansion With recent office expansions in Syracuse, New York, and Porto, EY demonstrates a strategic focus on increasing its presence in the US and European markets. This expansion presents opportunities to engage local clients and large enterprises seeking professional services in these regions.

Technology Integration EY's deployment of advanced tech stacks including Oracle Analytics Cloud, Salesforce CPQ, and AI skills initiatives indicates a strong emphasis on digital transformation and AI adoption, opening avenues to offer innovative solutions and consulting services to their clients.

Sustainability Focus Collaborations with First Nations Clean Energy and investment in clean energy projects highlight EY’s commitment to sustainability and renewable energy sector growth, ideal for pitching green finance, ESG advisory, and environmental consulting services.

Leadership Engagement Recent leadership appointments and retirements, such as hiring a new managing partner and the retirement of a global vice chair, suggest opportunities to connect with senior decision-makers involved in strategic initiatives and organizational growth.

Market Differentiation EY’s investments in AI education programs like the AI Skills Passport and strategic partnerships with healthcare SaaS companies illustrate a commitment to innovation and workforce development, which can be leveraged to target clients seeking cutting-edge technology solutions and talent management services.