Guest Experience Upsell Leverage the large 2,023-room footprint and extensive entertainment lineup to cross-sell premium experiences, such as exclusive Cirque du Soleil packages, private dining, and behind-the-scenes tours to boost average daily room revenue and event bookings.

Data-Driven Marketing The property uses multiple analytics tools (Adobe Experience Manager, SiteCatalyst, Quantcast) which can be leveraged to propose a data-driven marketing stack upgrade or agency-led optimization projects for targeted digital campaigns and personalization to drive higher conversions.

Facility Modernization Recent and ongoing asset investments, including a $63M room remodel, indicate appetite for modernization. Offer technology-enabled retrofit solutions, guest room IoT, energy efficiency upgrades, and property-wide digital signage to accelerate ROI and guest satisfaction.

Community & Events Active community engagement through annual St. Baldrick's Day and other events presents opportunities for partnerships, sponsorship monetization, and event tech services, as well as sponsorship packages and experiential marketing collaborations.

Compliance & Health Past initiatives around COVID-19 vaccination passes and exposure notifications suggest openness to secure digital credentialing, contactless solutions, and health-safety tech offerings that can be packaged for future risk-management and guest confidence programs.