Renovation Projects The hotel recently invested $63 million into a room remodel project, indicating a focus on upgrading guest experience and maintaining premium standards, presenting opportunities for suppliers of renovation materials, high-end furnishings, and smart technology integrations.

Digital Engagement The launch of digital tools such as COVID-19 exposure notifications, vaccination proof passes, and mobile apps demonstrates a commitment to modern guest engagement and safety, opening avenues for companies offering mobile app development, contactless technology, and health safety solutions.

Sustainable Operations While specific sustainability initiatives are not detailed, the ongoing investment in upgrades and safety measures suggests potential interest in eco-friendly and energy-efficient solutions to enhance guest experience and operational efficiency.

Market Expansion Recent investments include assets beyond Las Vegas, such as a coastal Santa Barbara hotel, indicating strategic expansion opportunities in luxury and boutique hotel segments for hospitality technology vendors and service providers.

Customer Experience The focus on entertainment, renowned dining options, and themed attractions like The Roller Coaster presents opportunities for experiential marketing, tech-enabled entertainment solutions, and tailored amenities to attract high-value leisure travelers.