Recent Facility Upgrades The hotel invested $63 million into a comprehensive room remodel project, indicating ongoing infrastructure enhancement and potential demand for advanced hospitality technologies, furnishings, and renovation services.

Technology Adoption Implementation of digital health passports and COVID-19 exposure notification apps demonstrates openness to innovative digital solutions, opening opportunities for health tech, contactless service systems, and visitor management platforms.

Market Expansion Activities The company's recent investment in a coastal Santa Barbara hotel suggests a strategic interest in expanding market presence, which could benefit from sales of property management systems, hospitality marketing tools, and operational support services.

Digital Engagement Deployment of various tech stacks, including Facebook Pixel and Google Tag Manager, highlights the company's focus on digital marketing and customer engagement, presenting opportunities for marketing automation, data analytics, and customer experience enhancements.

Financial Scale and Potential With annual revenues between $50 million and $100 million and a sizable team, the company has the capacity for significant technology upgrades and service partnerships in areas like gaming technology, entertainment systems, and guest experience solutions.