Insights

Expanding Footprint Choices Flooring has experienced significant growth from its origins with 17 stores to over 140 locations across Australia, indicating a strong market presence and increasing customer reach that offers expanding sales opportunities.

Strategic Partnerships The company's collaborations with industry giants like Mohawk and Victoria Carpets showcase a focus on exclusive product offerings and innovative flooring options, creating opportunities for targeted marketing and custom product promotions.

Market Leadership As one of Australia's most progressive retail flooring groups, Choices Flooring demonstrates a competitive edge that can be leveraged to negotiate premium shelf space, advertising collaborations, and joint promotional campaigns to boost sales.

Diverse Customer Base With a broad footprint and a variety of flooring brands, there is a clear opportunity to tailor offerings to different market segments, including renovation projects, new home builds, and commercial contracts, driving diversified revenue streams.

Digital Engagement Utilizing advanced web analytics and online marketing tools like Google Analytics indicates a focus on digital channels, providing a platform for targeted online campaigns, personalized customer outreach, and increased online sales conversions.

Newfurn Ltd Tech Stack

Newfurn Ltd uses 8 technology products and services including Google Ads, Microsoft Clarity, Cloudflare, and more. Explore Newfurn Ltd's tech stack below.

  • Google Ads
    Advertising
  • Microsoft Clarity
    Analytics
  • Cloudflare
    Content Management System
  • Font Awesome
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Google Maps
    Maps
  • Yoast SEO
    Search Engines
  • Bootstrap
    UI Frameworks

Newfurn Ltd's Email Address Formats

Newfurn Ltd uses at least 1 format(s):
Newfurn Ltd Email FormatsExamplePercentage
First.Last@choicesflooring.com.auJohn.Doe@choicesflooring.com.au
56%
Last@choicesflooring.com.auDoe@choicesflooring.com.au
34%
FLast@choicesflooring.com.auJDoe@choicesflooring.com.au
7%
FirstLast@choicesflooring.com.auJohnDoe@choicesflooring.com.au
3%

Frequently Asked Questions

Where is Newfurn Ltd's headquarters located?

Minus sign iconPlus sign icon
Newfurn Ltd's main headquarters is located at 5-9 Hobbs Court Rowville, Victoria 3178 Australia. The company has employees across 1 continents, including Oceania.

What is Newfurn Ltd's official website and social media links?

Minus sign iconPlus sign icon
Newfurn Ltd's official website is choicesflooring.com.au and has social profiles on LinkedIn.

What is Newfurn Ltd's SIC code NAICS code?

Minus sign iconPlus sign icon
Newfurn Ltd's SIC code is 1752 - Floor Laying and Other Floor Work, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Newfurn Ltd have currently?

Minus sign iconPlus sign icon
As of June 2026, Newfurn Ltd has approximately 295 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer: A. L.Chief Financial Officer | Company Secretary: H. N. F.Business Owner: D. R.. Explore Newfurn Ltd's employee directory with LeadIQ.

What industry does Newfurn Ltd belong to?

Minus sign iconPlus sign icon
Newfurn Ltd operates in the Retail industry.

What technology does Newfurn Ltd use?

Minus sign iconPlus sign icon
Newfurn Ltd's tech stack includes Google AdsMicrosoft ClarityCloudflareFont AwesomejQuery UIGoogle MapsYoast SEOBootstrap.

What is Newfurn Ltd's email format?

Minus sign iconPlus sign icon
Newfurn Ltd's email format typically follows the pattern of First.Last@choicesflooring.com.au. Find more Newfurn Ltd email formats with LeadIQ.

When was Newfurn Ltd founded?

Minus sign iconPlus sign icon
Newfurn Ltd was founded in 1959.

Newfurn Ltd

RetailVictoria, Australia201-500 Employees

Like many modern day success stories, the Choices Flooring group can be traced back to humble beginnings.

In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.

As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.

Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia.

Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

Section iconCompany Overview

Headquarters
5-9 Hobbs Court Rowville, Victoria 3178 Australia
SIC Code
1752 - Floor Laying and Other Floor Work, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1959
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Newfurn Ltd's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Newfurn Ltd's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.