Insights

Exclusive Partnerships Choices Flooring already operates exclusive collaborations with Mohawk and Victoria Carpets to offer unique carpet ranges, signaling strong potential for expanding exclusive brands or private-label programs across its 140-store national network with co-branded marketing to drive store visits and online orders.

Digital Advantage The brand already uses Google Ads, Microsoft Clarity and SEO tooling, presenting a foundation for deeper optimization through advanced audience targeting, retailer level attribution, dynamic product ads, and enhanced online to offline conversions to lift both online sales and showroom sales.

Omni Channel With a nationwide footprint, there is a clear opportunity to strengthen omni channel capabilities by expanding click and collect, installation services, and trade programs to attract builders, interior designers, and commercial projects, turning store visits into bundled flooring solutions.

Market Fit As a major floor coverings retailer, there is scope to align product portfolio with growing consumer trends by expanding premium, durable, and potentially sustainable flooring lines and strengthening partnerships with trade professionals to capture residential and commercial demand.

Trade Programs Leveraging existing relationships with manufacturers, the company could broaden installer networks and professional partnerships, offering training, preferred supplier status, and bulk purchasing programs to win larger commercial contracts and repeat business.

Newfurn Ltd Tech Stack

Newfurn Ltd uses 8 technology products and services including Google Ads, Microsoft Clarity, Cloudflare, and more. Explore Newfurn Ltd's tech stack below.

  • Google Ads
    Advertising
  • Microsoft Clarity
    Analytics
  • Cloudflare
    Content Management System
  • Font Awesome
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Google Maps
    Maps
  • Yoast SEO
    Search Engines
  • Bootstrap
    UI Frameworks

Newfurn Ltd's Email Address Formats

Newfurn Ltd uses at least 1 format(s):
Newfurn Ltd Email FormatsExamplePercentage
First.Last@choicesflooring.com.auJohn.Doe@choicesflooring.com.au
56%
Last@choicesflooring.com.auDoe@choicesflooring.com.au
34%
FLast@choicesflooring.com.auJDoe@choicesflooring.com.au
7%
FirstLast@choicesflooring.com.auJohnDoe@choicesflooring.com.au
3%

Frequently Asked Questions

Where is Newfurn Ltd's headquarters located?

Minus sign iconPlus sign icon
Newfurn Ltd's main headquarters is located at 5-9 Hobbs Court Rowville, Victoria 3178 Australia. The company has employees across 1 continents, including Oceania.

What is Newfurn Ltd's official website and social media links?

Minus sign iconPlus sign icon
Newfurn Ltd's official website is choicesflooring.com.au and has social profiles on LinkedIn.

What is Newfurn Ltd's SIC code NAICS code?

Minus sign iconPlus sign icon
Newfurn Ltd's SIC code is 1752 - Floor Laying and Other Floor Work, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Newfurn Ltd have currently?

Minus sign iconPlus sign icon
As of June 2026, Newfurn Ltd has approximately 295 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer: A. L.Chief Financial Officer | Company Secretary: H. N. F.Business Owner: D. R.. Explore Newfurn Ltd's employee directory with LeadIQ.

What industry does Newfurn Ltd belong to?

Minus sign iconPlus sign icon
Newfurn Ltd operates in the Retail industry.

What technology does Newfurn Ltd use?

Minus sign iconPlus sign icon
Newfurn Ltd's tech stack includes Google AdsMicrosoft ClarityCloudflareFont AwesomejQuery UIGoogle MapsYoast SEOBootstrap.

What is Newfurn Ltd's email format?

Minus sign iconPlus sign icon
Newfurn Ltd's email format typically follows the pattern of First.Last@choicesflooring.com.au. Find more Newfurn Ltd email formats with LeadIQ.

When was Newfurn Ltd founded?

Minus sign iconPlus sign icon
Newfurn Ltd was founded in 1959.

Newfurn Ltd

RetailVictoria, Australia201-500 Employees

Like many modern day success stories, the Choices Flooring group can be traced back to humble beginnings.

In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.

As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.

Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia.

Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

Section iconCompany Overview

Headquarters
5-9 Hobbs Court Rowville, Victoria 3178 Australia
SIC Code
1752 - Floor Laying and Other Floor Work, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1959
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Newfurn Ltd's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Newfurn Ltd's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.