Strategic alliances Newman Long Term Care is a Thrivent company with recent alliance activity, including a strategic partnership with Modern Woodmen of America. This indicates potential cross-sell and alliance-based lead generation opportunities within Thrivent and its partner network.

Product expansion The launch of MoneyGuard Fixed Advantage with the Benefit Transfer Rider suggests a willingness to innovate and add value in long term care solutions. This presents up-sell and cross-sell opportunities for existing clients seeking enhanced coverage and features.

Remote first Transition to remote work and permanent office closure indicates a digitally-enabled sales model. This creates scalable, virtual engagement opportunities for prospects and can support a broader geographic reach.

Market positioning As a specialized long term care insurer within Thrivent, Newman LTC differentiates from general insurers. This focus can be used to target high-net-worth individuals and financial professionals seeking expert LTC planning and trusted carrier options.

Financial breadth Revenue range places the company as a mid-to-large specialist within the insurance space, signaling capacity to support large-case LTC programs for advisors, agencies, and institutions seeking dedicated LTC expertise.