Partnership expansions Leverage existing partnerships with local attractions and libraries (Kenton County Public Library, Kentucky Kingdom) to create cross-promotional ticket bundles and seasonal passes that drive incremental visitor volume for both Newport Aquarium and partner venues.

Annual operations Capitalize on the year-round 365-days-a-year open model to pitch private event hosting, corporate outings, and school programs during off-peak times, offering flexible scheduling and bundled experiences to stabilize attendance year-round.

Unique experiences Highlight signature attractions such as the Shark Bridge, Shark Ray Breeding Program, and mermaid experiences as premium add-ons or limited-time promotions to command higher per-guest spend and attract media attention.

Sustainability & accreditation Position the aquarium’s AZA accreditation and diverse animal collection in pitches to educational groups, corporate sponsors, and grant programs, framing opportunities for branded sponsorships tied to conservation and wildlife education.

Digital engagement Utilize the tech stack (Adobe Experience Cloud, Visual Website Optimizer, Wrike) to run targeted campaigns for regional families, schools, and tour operators, creating personalized itineraries and retargeting that increase conversion and repeat visits.