Strategic Partnerships Capitalize on Newport Aquarium's regional visibility and recent collaboration with Kentucky Kingdom to propose joint ticketing, bundled experiences, and co-branded marketing with other local attractions, hotels, and tourism boards to drive traffic and cross-sell memberships.

Membership & Groups Leverage steady visitation to target corporate events, school groups, family celebrations, and season memberships. Develop tailored event packages, private tours, and value-added pass options to increase average guest value and recurring revenue.

Experiential Sponsorships The unique exhibits and seasonal programs such as mermaid experiences and themed displays create sponsorship opportunities and premium experiences. Offer limited-time sponsorships, branded photo moments, and exclusive behind-the-scenes tours to consumer brands and conservation partners.

Digital Marketing Edge With a robust tech stack in place, pursue data-driven marketing partnerships, targeted campaigns, and digital activations (loyalty programs, mobile experiences) to boost ticket sales, upsells, and cross-promotions with travel platforms and regional partners.

Safety & Solutions Position Newport's security upgrades as a case study and offer security modernization packages to peer attractions, including smart access control and visitor management. Explore B2B opportunities within the Herschend network and with third-party venue operators.