Insights

Unified Commerce Growth NewStore serves premium retail brands with a scalable unified commerce platform featuring omnichannel POS and real-time inventory visibility, presenting a strong opportunity to upsell expansion into additional channels, markets, and larger brand portfolios.

International Expansion With customers in 55+ countries and partnerships expanding in Asia-Pacific regions, there is potential to target regional brands seeking global deployment, currency/fraud compliance, and cross-border fulfillment enhancements.

Recent Client Wins Notable recent deployments include Oroton Group and AllSaints, signaling momentum in replacing legacy systems and accelerating digital transformation, which can be leveraged to pursue further enterprise-brand opportunities in similar segments.

Wallet and CRM Integration The May 2026 partnership introducing Apple Wallet and Google Wallet as core marketing, CRM, loyalty, and eCommerce channels opens a doorway for co-sell opportunities with wallet-savvy retailers seeking advanced loyalty and purchase-enabled experiences.

Executive Alignment Appointment of a Chief Revenue Officer and a sizeable funding round indicate organizational emphasis on revenue growth and scalable go-to-market motions, suggesting readiness for larger deals and structured sales engagements.

Similar companies to NewStore

NewStore Tech Stack

NewStore uses 8 technology products and services including Google Ads, Amplitude, Prometheus, and more. Explore NewStore's tech stack below.

NewStore's Email Address Formats

NewStore uses at least 4 email formats:
NewStore Email FormatsExamplePercentage
FLast@newstore.comJDoe@newstore.com
92%
First.Last@newstore.comJohn.Doe@newstore.com
6%
First@newstore.comJohn@newstore.com
1%
FirstLast@newstore.comJohnDoe@newstore.com
1%

Frequently Asked Questions

What is NewStore's phone number?

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You can contact NewStore's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is NewStore's official website and social media links?

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NewStore's official website is newstore.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does NewStore generate?

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As of August 2026, NewStore's annual revenue is estimated to be $25M - $50M.

What is NewStore's NAICS code?

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NewStore's NAICS code is 5112 - Software Publishers.

How many employees does NewStore have currently?

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As of August 2026, NewStore has approximately 158 employees across 5 continents, including Europe, North America and Asia. Key team members include Cto: B. H., Chief Information Security Officer: M. Z. and Vp Of Product: A. B. Explore NewStore's employee directory with LeadIQ.

What industry does NewStore belong to?

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NewStore operates in the Software Development industry.

What technology does NewStore use?

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NewStore's tech stack includes Google Ads, Amplitude, Prometheus, Sentry, Salesforce Service Cloud, DocuSign, PayPal and Greenhouse.

What is NewStore's email format?

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NewStore's email format typically follows the pattern of FLast@newstore.com. Find more NewStore email formats with LeadIQ.

How much funding has NewStore raised to date?

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As of August 2026, NewStore has raised $163M in funding. The last funding round occurred on Jul 07, 2021 for $45M.

When was NewStore founded?

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NewStore was founded in 2015.
NewStore logo

NewStore

Software DevelopmentMassachusetts, United States51-200 Employees

NewStore is a mid-sized software development company based in Boston, Massachusetts, that provides a scalable, globally compliant unified commerce platform for premium retailers. Its solution combines omnichannel point-of-sale functionality with branded shopping apps to support customer experiences across channels, backed by real-time inventory visibility and flexible fulfillment options. The platform is used by more than 85 brands across more than 55 countries and is associated with a roughly 30% uplift in sales through seamless transactions and personalized interactions.

Positioned in the retail technology segment, NewStore operates within software development to help brands unify their commerce operations. Its client base includes international premium brands, reflecting a global reach. In May 2026 the company announced a partnership with Litecard Pty Ltd to integrate Apple Wallet and Google Wallet as core channels for marketing, CRM, loyalty, and eCommerce.

Section iconCompany Overview

Phone number
NAICS Code
5112 - Software Publishers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $163M

    NewStore has raised a total of $163M of funding over 7 rounds. Their latest funding round was raised on Jul 07, 2021 in the amount of $45M as a Series B.

  • $25M - $50M

    NewStore's revenue is estimated to be in the range of $25M - $50M

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