Targeted Training Opportunity to upsell to team training programs and sport-specific packages for local youth and adult amateur leagues, leveraging Next Level Training’s hockey development expertise and on-site capabilities to win contracts with local clubs, schools, and recreation programs.

Facility Differentiator Position the business as a premier training hub with state-of-the-art hockey and fitness equipment (stick-handling machine, skating treadmill, synthetic ice lanes) to attract partnerships with equipment brands, sponsor activations, and exclusive training camps.

Diversified Revenue Growth opportunities by expanding physical therapy, recovery services, and performance coaching into bundled offerings for athletes, leveraging the credentialed staff to cross-sell to existing clients and attract healthcare referrers.

Community Reach Leverage seven-day operations and open-access facility to target local schools, hockey associations, and community programs for recurring revenue through clinics, summer camps, and after-school programs.

Digital & Credentials Utilize the current tech stack and online presence to run virtual training, performance tracking, and lead generation campaigns; highlight staff certifications and hockey development leadership to build trust with potential B2B partners and sponsors.