Strategic Experience Focus Next Play specializes in custom exhibits, large-scale events, and branded merchandise, making them an ideal partner for brands seeking to enhance event-driven marketing campaigns and experiential branding efforts.

Growing Venue Expansion The recent expansion of Plus Studios facilities in Henderson indicates increased capacity and infrastructure investment, presenting opportunities for partnerships or outsourced event and display services.

Mid-Market Position With revenue ranging from one to ten million dollars and a small team, Next Play targets mid-sized brands and organizations seeking comprehensive marketing solutions, offering a niche for tailored service offerings.

Tech-Enabled Solutions Utilizing tools like Microsoft 365 and cloud management services, Next Play emphasizes a tech-savvy approach, which can be leveraged to provide innovative, digital-integrated event experiences.

Adjacent Market Opportunities Engagements with clients expanding into consumer retail, family merchandise, and seasonal campaigns—such as festive pyjamas—highlight potential for cross-selling event and promotional products aligned with consumer lifestyle trends.