Behavioral design Next Step applies a predictive framework based on The Science of Design to influence human behavior, indicating opportunities to position enhanced marketing, growth, and product optimization services that leverage behavioral insights.

Small to mid size With 11-50 employees and revenue in the $1M-$10M range, Next Step fits growing organizations likely needing scalable design and growth experimentation services rather than large enterprise engagements.

Tech stack leverage Utilizes tools across marketing, analytics, collaboration, and design (QuickBooks, Google/LinkedIn Ads, GitHub, WordPress, Salesforce, Sketch, Adobe). Opportunity to upsell integrated analytics, ad optimization, and CRM-driven experimentation.

Growth potential Funding and revenue signals suggest room for expansion; target with offerings around experimentation platforms, behavioral testing, and conversion optimization to drive marketing and product outcomes.

Competitive landscape Competes with fast-growing people-centric firms (e.g., BetterUp, Lattice, Leapsome). Position proposals around measurable impact, case studies on growth and product design, and scalable services tailored to mid-market firms seeking tangible ROI.