Innovative Design Approach Next Step employs The Science of Design™, leveraging behavioral science to create more effective marketing and product outcomes, which can resonate well with clients looking for research-driven and experimental design solutions.

Client Diversification Operating within the design services industry with a focus on behavioral insights presents opportunities to target clients across tech-driven sectors that value behavioral science for growth and engagement strategies.

Growth Potential With reported revenues ranging from 1 million to 10 million, Next Step is positioned for expansion, especially by leveraging its unique methodology to attract mid-sized companies seeking innovative design and behavioral solutions.

Technology Integration Using a tech stack that includes platforms like Google Hosted Libraries, WordPress, and extensive advertising tools indicates openness to digital marketing and scalable online engagement, which can be expanded to attract more clients.

Market Positioning Compared to larger competitors like BetterUp and Lattice, Next Step offers specialized design and behavioral science consulting that can differentiate it in the market, providing opportunities to target organizations seeking customized behavioral solutions.