Niche market Target healthcare organizations and HIT-focused firms seeking leadership in information security, business intelligence, and organizational development to drive long-term technology and financial success.

Strategic partnerships Leverage the advisory pedigree and Huntzinger backing to pursue consulting and implementation opportunities with providers, solution companies, and investors aiming to accelerate HIT programs and digital transformation.

Smaller scale edge Focus on mid-market hospitals and health systems that require senior-level HIT guidance but may have constrained budgets, positioning Next Wave as an affordable yet high-impact executive advisory partner.

Digital footprint Capitalize on existing tech stack signals (WordPress presence, analytics, SEO tooling) to offer website optimization, data governance, and security assessment services for healthcare clients prioritizing online trust and regulatory alignment.

Expansion signals Identify opportunities tied to organizational growth, IT modernization, and governance improvements that align with the firm’s strength in information security, BI, and leadership development to win multi-year advisory engagements.