NextUser

Software DevelopmentNew York, United States2-10 Employees

NextUser is a software development company based in New York, operating in a field that leverages artificial intelligence to deepen understanding of consumer behavior. Its offerings aim to help clients connect with prospects and customers by revealing what they think, see, hear, feel, and do, with applications spanning online market research, prospecting program development, and CRM enrichment. Target customers include direct clients, research and survey firms, agencies, strategic consultants, and investment funds seeking deeper consumer insights, more efficient customer acquisition, and richer customer profiles in a landscape moving away from third-party cookies. The company emphasizes reducing acquisition costs and boosting ROI through its multi-cluster approach to customer segmentation, while enhancing CRM data with numerous variables per profile for improved engagement. NextUser, founded in and operating from New York, has historically been recognized for AI applications, including a notable early acknowledgment by IBM Watson and participation in industry challenges, illustrating its ongoing work within the AI-enabled marketing technology space.

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