Market focus Target homeowners in Central Ohio and surrounding areas for remodeling and addition projects, leveraging Nicholson Builders’ 20-year local presence and design-build expertise to secure higher-value renovations.

Growth potential With revenue in the mid six figures to low seven figures and a lean team (11-50 employees), there is opportunity to scale by upselling design services, energy-efficient upgrades, and premium finishes to existing clients and through referrals.

Technology leverage Utilize current tech stack (Google Ads, Squarespace, Adobe Creative Cloud, AutoCAD) to run targeted campaigns, showcase portfolio, and streamline proposals, enabling faster lead follow-up and higher conversion rates.

Competitive positioning Position Nicholson as a trusted, design-forward local builder with a homeowners-centric approach to design and remodeling, differentiating from larger volume builders through personalized service and quality execution.

Service expansion Cross-sell additional services such as full-home remodels, kitchen and bath upgrades, and outdoor living spaces to existing clients, while pursuing partnerships with local suppliers and mortgage/remodeling brokers to generate qualified leads.